I’ve never really put my finger on Toteme until its first runway show in Paris presented during the last haute couture week. In the words of the Swedish brand’s creative directors Elin Kling and Karl Lindman, the autumn-winter 2024 line-up is “designed for real-life situations”, and it certainly delivered such hero-pieces. Toteme is all about feminine minimalism that sits somewhere between The Row, Khaite and Fforme, but at (a bit) more affordable price point. The strong-shouldered silhouettes play out best with masculine-inspired outerwear and tailoring, offset with sheer knits and streamlined, soirée dresses – creating a subdued yet self-assured effect. Texture comes to the fore with shearling, cashmere, wool bouclé and feather-like fil-coupé, all rendered in restrained colourways. The pieces are familiar yet elevated enough to make the brand seem right at home as it took its first steps on the Parisian circuit.
And now here are a couple of Toteme pieces you can get right now…
ED’s SELECTION:
The Mid Heel Croc-effect Leather Ankle Boots
Draped Fringed Wool-blend Jacket
Croc-effect Leather Knee Boots
Striped Organic Cotton-blend Mini Dress
The Peep-toe Satin Point-toe Flats
Collage by Edward Kanarecki.
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