Elizaveta Porodina – Design & Culture by Ed

I can’t recall the last time I was so moved by an ad campaign visual coming from a brand. And I would never expect such pleasure to come from Carolina Herrera. To celebrate the label’s autumn-winter 2020 collection, inspired by the works of Spanish Baroque painter Francisco de Zurbarán and the idea of ‘One Grand Gesture’, creative director Wes Gordon collaborated with Russian artist and photographer Elizaveta Porodina to create a portfolio of images shot entirely over Zoom (!!!), capturing ballet dancers around the world in fearless and fabulous movement and color. Elizaveta captured six dancers around the world from their homes and studios throughout the quarantine: Natasha Diamond-Walker, soloist at Martha Graham Dance Company, Ako Kondo, prima ballerina from Melbourne, Misa Kuranaga, principal dancer at San Francisco Ballet, Inès McIntosh, quadrille at Opéra National de Paris, Claudia Monja, the principal dancer of Joburg Ballet, and Wendy Whelan, the associate artistic director of New York City Ballet. “The winter collection was about the idea of One Grand Gesture – a billowing sleeve, the most pigmented color, an unforgettable silhouette. The fine line between drama and restraint. I wanted to further explore this concept with photographer Elizaveta Porodina, whose work I have always admired“, Gordon sums up. Here’s a sublime feast for your eyes and mind after a rather stressful week of uncertainty and frustration…