Erik Litzen

Samuel Guì Yang is a brand you should keep your eyes wide open for – and it has already been around for a decade. Founded in London by Samuel Guidong Yang and Erik Litzén, yet showing in Shanghai, the label continues to redefine the East-meets-West aesthetic with both nuance and novelty. Their clothes are best described as “flowing“: they move smoothly around the body, appear light and billowy, and carry an instinctive quality, as if they were born from the classical elements – earth, air, fire, and water. The duo’s spring–summer 2026 collection focuses on volumes that envelop the wearer in a poetic gesture: a ballgown-like apron, a grand shoulder drape, dramatic wraps, and even a veil cascading down from a baseball cap. It’s become something of a tradition that the models on Samuel Guì Yang’s runway are always carrying something – a pillow-like XXL clutch, a transparent shopping bag, a fringed shawl, a beautifully wrapped bundle. This is a woman who lives a real life, and she runs errands. The designers also offer a distinctive interpretation of the cheongsam, the traditional Chinese figure-hugging dress that instantly evokes Wong Kar-wai’s “In the Mood for Love“. In Samuel and Erik’s hands, the dress’s construction is reimagined most notably through oversized sleeves, with its influence also echoed in parachute-like blousons and jackets.

Collage by Edward Kanarecki.
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Shanghai is steadily becoming the new player (replacing Copenhagen) joining the Paris, Milan, London and New York constellation of fashion weeks. One brand that caught my eye and I sincerely loved this season is Samuel Guì Yang. Lead by Samuel Yang and Erik Litzén, the “East Wind” collection was as powerful and transforming as the symbolical title suggests. Airy crepe shirts and silk-linen trousers were layered on top of each other or worn under tailoring and bomber jackets, all riffing off traditional Chinese styles. A burgundy maxidress recalled the cheongsam, only it was knit in a loose gauge yarn that revealed the shape of a soaring swallow when stretched against the body. Then, Yang and Litzén made a pair of exquisite crumpled silk sheaths they hand-dyed and hemmed with tiny beads. You could see the DIY workmanship in the sometimes uneven dye, which added a charming patina to the collection. “This is how we dress, it’s how all people dress, really,” said Litzén of their incorporation of more artisanal and sometimes ancient elements, “combining something older with something new.” As they say, you need to understand the past to create the future. The one this duo is shaping looks very bright.