ERL
What’s Hot (6.5.24)
ERL: Made In California
No one does California story-telling like Eli Russell Linnetz. Now, the ERL designer has taken a step further, and dropped a capsule collection entirely produced in the Golden State. Key shearling pieces came from sheared sheep that roam around the ERL studio alongside shearling waste from local farmers. In tandem with the California-made production, the collection leans into quintessential Americana styles – whether it be through denim or something as simple as plaid boxer shorts. I literally lost my mind for the cowboy sweater. The entire wardrobe is laden with jackets, flared bottoms, shin-length shorts, plaid shirts, heavyweight zip-ups with matching sweatpants, pocket tees and accessories. But the clear standout of the collection are the canary yellow shearling pieces that extend to an oversized jacket, bags and standout $28,000 chaps (hot). With its American-influenced aesthetic, the collection still channels the gritty-meets-sensual sentiments the brand is also known for.
The “Made in California” collection is available now online.






Collage by Edward Kanarecki.
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High School Secrets. ERL AW24
There’s just that special “something” about ERL. For autumn-winter 2024, Eli Russell Linnetz returned to his favorite medium, the theatrical lookbook, and told another twisted story around his favorite theme: Californian adolescence. The context for this one was a Venice Beach high school during the late 1990s, and the designer obviously had great fun relating his characters to costumes and then sublimating those into clothes. The care that goes into his storytelling is highly impressive, but just as gripping are the care and details written into the garments. Linnetz was extra stoked to be showing sherpa-lined cotton-jersey pieces that were LA produced for the first time “because that’s our artisanship.” A carefully frayed California souvenir shirt and a washed-cotton combat chino with slyly referential ERL labeling were both close to ideal examples of their relative forms. A group of punk-y, grunge-y pieces hand-fashioned by Linnetz were genius bits of fantasy, just like the adapted vintage items. The collection ended with The-Virgin-Suicides-esque prom couple. The feeling of nostalgia orchestrated by Linnetz is never just for the aesthetics; it leaves you in a certain, hard-to-describe mood of suspense and uncertainty of what happens next.






Collage by Edward Kanarecki.
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IRL. ERL SS24
Eli Russell Linnetz is the Sam Levinson of fashion. He knows how to stir a controversy and lure the audience with aesthetics. The ERL lookbooks from the past seasons are great examples of that. But does the Californian designer know how to sustain a plot? His first IRL runway show at Pitti Uomo’s Palazzo Corsini in Florence make you question that. The juvenile faced Linnetz-cast cadre of real-life surfers from his real-life Venice Beach neighborhood walked down the neon-green venue in stardust-sequinned tailoring and silver lurex knits. The Uncle Sam-meets-Slash top hats and ’70s shaped tailored topcoats and shirts worn over starrily-spangled “wetsuits” created an impression in clothing that was only reinforced by the thwup-thwup of Huey rotors and Jim Morrison predicting “The End” on the soundtrack. As Linnetz concedes, his experience and instinct both lean towards costume as a form of messaging. It did feel like on set of David Lynch’s set of “Dune“. Accessories included hyper swollen reimaginings of the Etnies/Emerica/Globe style of early ’90s puffy skate shoes, plus some very Linnetz-specific rubber-framed eyewear that looked more like goggles than sunglasses. There was an irony embedded in ERL’s first real-world collection being so hyper-unreal; beneath that lurked a point of view about American masculine identities, hang-ups, and brittle wearable projections of power. But the general vision felt too misty and too Vetements-y.






Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!




