On the 15th of November, at the Theresa store on Maffeistraße 3 in Munich, a very special and one-in-a-kind event took place. While I was arriving to the store, a big mass of people stood there, with cameras and phones. Then I thought, that this is something really big. After a stare of people around me, I entered the warm place, where labels like Celine, Saint Laurent or Dries Van Noten got their hangers on. The event was happening on the second floor, so when I went upstairs, I was pleasantly surprised… The atmospheric music was on, Veuve Clicquot was poured into the champagne glasses and white roses mixed with Diptyque candle aroma gave an delicate, but refreshing scent around the space.
Excited, I didn’t know at what should I be concentrated first- at the amazing dresses, guest’s outfits or chatting with others about the event… Then I saw Justin O’Shea, the main shopper for Mytheresa, whose style is my favourite to watch during the fashion weeks! After having a small talk with him about the whole party, the most expected moment came- the biggest star of the evening arrived! Her fragile and as always chic posture moved promptly into the centre of the room. Yes, that was Victoria Beckham. Full of grace, wearing a coat from her new collection and killer-heels on, Victoria was at Mytheresa and hosted the party. Taking mine place in the front row (believe me, seeing your name in then front row is a mind-blowing experience!) the show started. As I discovered from Justin, the whole trunk-show was about Beckham’s first ever Resort collection. So, while the models wore all these super sexy and full of colour dresses and coats for Spring, Victoria was telling about her inspirations, occasions for wearing these treasures and the way she styles them . And the best thing was, that Victoria commented at these in such a humorous way, that she immediately made the atmosphere warm and friendly! All the models looked beautifully, just as the outfits they had on!
When the show ended, there was a time for having a short Hello with Victoria Beckham, and a photo taken with her. I was quite shocked, so I just could say “I am happy to meet you” to her, but thankfully Victoria supported me with an answer back and a little hug… After this short meeting with the designer, there was a time to try the dresses from the main line, Victoria by Victoria Beckham and Denim from the Resort 2014 collection, plus seeing up close the stylish totes and mirror clutches. The detailing was really impressive, just as the quality of fabrics- very soft and stretchy. I really fell in love with everything that was orange- this energetic colour looked even more fun in Victoria edition. The classical bags from the main line are already iconic for their delicate leather and minimalistic forms, while the exclusive Mytheresa box-clutches with metallic reflections and custom leather details on, surely will be soon the new bestsellers!
Writing this, I still feel super happy and honoured to be invited for this event together with Lena. Only 50 customers world-wide of Mytheresa could get their invitations, so this is an additional privilege. I met so many amazing people and fashion experts in one place. And of course seeing Victoria for real was incredible. Surely this experience will be for me unforgettable! Thank you very much, Mytheresa!
Exclusive
Interview with Helen Bullock
Helen Bullock (Central Saint Martins BA, MA) is a textiles-driven label, using strong silhouettes as a platform for bold prints of a visceral nature. Throughout the seasons, work has been featured in publications including Dazed & Confused, i-D, and Vogue. And… now she’s up on Design & Culture by Ed !
EDWARD: Hi Helen. You are a young fashion designer from London, who graduated Central Saint Martins BA and MA, having your own label Helen Bullock and doing amazing illustrations during the fashion weeks. It’s all really impressive. Well, I hope you are doing fine?
HELEN: I AM!!!!
ED: What inspired you for this season’s collection? It’s so FULL of prints! And as I know, all textiles are designed by you.
H: Yes! All about the prints! As always a look across many different paths of imagery in an attempt to create my own visual story. At first I was driven by the bold honesty of graphic 60s prints, alongside a carefree image of Peggy Moffitt, combined with the intensity and composition of Keith Herrings work. Bit of a whirlwind really.
ED: Many designers usually find out they are going to be in fashion industry after sometime of studying different stuff. But when you were choosing your college, did you feel from the beginning you will be a fashion designer?
H: As the cliche often goes it really was something I dreamed of as a kid – but no more so perhaps than other options that preoccupied me. I eventually started studying fashion a little later than normal, and was a little resistant as thought the fashion pathway was a little predictable, and was thinking of myself as a fine artist. That all stopped though when I came across the idea of print … something that I’d never considered before, but seemed to bridge the gap so well between art and faaaashion!
ED: If you could choose, who would you love to wear your pieces? This can be an alive or dead person…
H: Well … I absolutely love it when Julie (Vehoeven) wears them …. but on a wish list Peggy Moffit would be super … and Iris Von Apfel would surely rock it!
ED: Who is your biggest fashion idol?
H: Anyone really who is prepared to take a risk and walk down the street holding their head high. I’m sat next to a lady Linda right now wearing a wonderful explosion of a Diana Freis dress…and dolly curls in her hair – we work together every Monday, and she never fails to impress.
ED: While you are a fashion designer, at the same time you’re contributing your fashion illustrations for A Magazine Curated By…. How would describe your drawing style?
H: Intuitive, sparing and in equal measures intense, at times awkward.
ED: Looking at your print erupting clothes, it seems you have a very energetic personality. Does your everyday style reflect the collections?
H: I hope so. I feel at a low if I’m not wearing brightness.
ED: If it’s not a secret- what are your next future steps for your label?
H: I’m trying to work my label as a limited edition made to order product. So rather than stockists, I’m almost searching for a place to exhibit the garment. At present though I’m setting up an on line shop, and have various collaborations in the pipeline.
I’m also hoping to add a range of scarfs to my next collection.
Eau de Gloire
In homage to Jean Cocteau, Parfum d’Empire sign the Cologne “Eau de Goire” millésimée and limited edition. One way to give glory to the great poet for the fiftieth anniversary of his death. Director of life, multi-faceted artist, at a time and turn novelist, playwright, filmmaker, designer, he was the genius who hugged the life of an extraordinary artistic look.”Look like nothing, look like nobody. There is no praise that can touch me more.” This rare water is only published in 300 copies. From an exceptional maturity of 10 years, this wine has a unique character and complexity. A cologne that opens with the sparkling freshness of green notes ( galbanum ) and citrus (lemon, mandarin, bergamot ) aromates (lavender, myrtle, rosemary ) leather accents mingled with incense and hay.This is the alliance of opposites, fresh and hot, transparent notes and rich natural materials, softness and strength. Available at COLETTE




Printed Girl: Helen Bullock

Helen Bullock, coming from London’s Central Saint Martins, is a textile and fashion designer whose works and illustrations were published on Dazed Digital, I-D and Vogue throughout the seasons. Using strong silhouettes as a platform for bold prints of a visceral nature, her Summer 2014 collection is simply amazing. With sharp cuts, strong colours and interesting textiles, Bullock is a designer whose name can’t be forgot. “Helen’s work is full of vibrance, energy and spirit. Her clothes radiate a sense of confidence, both in proportion and application of line. She is a true creative force, and produces work with a beautiful timeless quality” as said Julie Verhoeven, a supporter of Helen’s work. Together with the beautiful model Frances Rose Knee and photographer Chloe Oretice, the look book for SS14 is full of structured tank-tops and patterns that we really love. Hopefully, soon, we will hear even more of Helen Bullock!






































