Fashion month kicks it off, and we’re all ready for the next marathon of womenswear. But surprisingly, New York Fashion Week starts with a first industry ‘paradox’. It’s September, and throughout the years we’ve got used to the fact that we start reflecting on the next summer wardrobe at the very beginning of the cold season. Tom Ford does the opposite, presenting autumn-winter 2016 collection, instead of spring-summer 2017 (which you will see a lot during the upcoming weeks). But he isn’t an exception – this new model of selling, so see-it-now and buy-it-now logic, is already in the process at Burberry or Thakoon. But why is Tom Ford, and the others, making it even more complicated, if we already have all those pre-collections and capsules? Well, in fact they want to make it all easier for us all, even though the transition moment is HARD.
Here’s why. Tom Ford presented his AW16 collection yesterday in the evening during a celebrity-filled dinner (Tom Hanks, Julianne Moore, Uma Thurman to name a few), and today, a majority of those clothes hit the on-line stores and boutiques world-wide. Looking behind-the-scenes, the international buyers ordered the collection months ago, Tom Ford factory had its time to produce the one-of-a-kind pieces, and the customers are really into buying those velvet skirts and sequined turtlenecks, because they feel so “relevant”. They just saw it on the internet and their heavily-Instagrammed feed. As easy as that – virtually, the sales boom. Logistically, everyone is appealed to this new deal, which will MAYBE slow down the pace of the industry.
But Tom Ford’s newest collection isn’t a sensation just because of its new, business strategy. This glamorous outing of diverse models (featuring 90s stars like Amber Valletta and todays newcomers) wearing feminine silhouettes and gorgeous accessories, is one of Ford’s best for a long, long time. Belted corsets on seductive leather jackets and slim pencil skirts. Ornamental, gold necklaces contrasted with elegant, tweed dresses, while over-the-knee boots made the models look even taller and badass. Mica Arganaraz and Lineisy Monero walked down the runway in colourful fur coats; Grace Hartzel, in her all-black outfit, looked like a rock’n’roll chick with whom you can’t argue. It sounds like a collection oozing with sex-appeal, a typical thing for Tom’s past, provocative Gucci-era. But in fact, it was much more mature, and it celebrated this specific type of killer woman, who enters the room and makes people drop. Guys in velvet blazers and duvet jackets looked nothing but harmless next to those girls. Ford definitely has a toast to a very good start of the fashion month, and his brands’ future of the revolutionary retail model.