The Main Woman. Fendi AW25

February 27, 2025 | Design & Culture by Ed

Fendi celebrated its centennial in the only right way: with Silvia Venturini Fendi as the main woman at the helm. And after yesterday’s show, I hope she will stay with the brand’s womenswear for seasons to come. The collection just felt really, really good. It was chic and substantial, full of breath-taking craftsmanship and clothes (and accessories – like the netted beanies!) that are actually appealing. And there was a sense of nonchalant fun, reminiscing the spirit of Karl Lagerfeld (and something that was painfully absent throughout Kim Jones’ emotionless tenure). To mark the fact that fur, while central to Fendi, has always been just part of its offer, Venturini Fendi proposed collarless coats and dresses that featured furry facades (in either mohair or shearling) that looked like the reveres of these garments but were in fact removable stoles. Most of the spotlight-stealing fur coats were made in shearling. The red spotted dress was a particularly bravura example of this house’s craft.

Collage by Edward Kanarecki.
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Toned-Down. Fendi SS25

September 19, 2024 | Design & Culture by Ed

This year, Fendi celebrates its 100 years. Maybe that was the reason for Kim Jones to finally deliver a good collection for the brand. What kept it cohesive was the combination of house craft, toned-down color palette, and an attitude that stemmed from the jazz-age modernism of the 1920s. The embroidered flapper-dresses worked nicely with all the streamlined minimalism. Still, looking at the taupe shirt-dress, one just wonders what differs Fendi from Max Mara? Except for Baguette, pretty much nothing. It would be great to see some fun back at the brand, a Karl Lagerfeld-ian wit.

Collage by Edward Kanarecki.
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Futurism. Fendi SS24 Couture

January 26, 2024 | Design & Culture by Ed

“I wanted the collection to feel quite graphic rather than romantic because I was thinking about Fendi and how, under Karl, there was always an element of ‘futurism,’” Kim Jones said of his latest haute couture collection. “I didn’t go back to look at what Karl did, but I like to take the essence of it.” This couture collection landed especially well, because Jones didn’t base his concept on a specific Karl Lagerfeld collection that much. This was finally a Jones for Fendi collection, not a dig into the archives. The designer developed trompe l’oeil decorativeness of an unexpected kind, which appeared to be one of the biggest highlight from this very streamlined, sharp collection. “We wanted to do fur, but without using fur or fake fur,” he said. “So we’ve done it with embroidery instead.” Embroidered with miniscule filaments, and sewn in densely overlapping rippling formations, the results are feather-like and feather-light to wear, be it as a coat, dress, or pencil-skirt. There’s also something for the couture-minimalists: the opening look was as spare and reduced as could be, specifically a black, strapless calf-length column Jones called “a box-dress.”

Collage by Edward Kanarecki.
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Clarity. Fendi AW23 Couture

July 8, 2023 | Design & Culture by Ed

Kim Jones placed the creative synergy between himself and Delfina Delletrez at the heart of his Fendi haute couture show, and it worked: the collection felt assured and strong, comparing to his last attempts at the brand. “I started with looking at Delfina’s Fendi high jewelry, which she’s done for the first time,” he said. His palette flowed “in almost an organic way, with colors and embroideries based around the hues of natural stones, rubies and sapphires,” he added. “It’s the idea of the silhouette being ‘nothing’, but everything at the same time.” This collection didn’t reinvent the wheel, but it had couture clarity that can subtly compare with Pierpaolo Piccioli’s couture work at Valentino. The aesthetic Jones established is based around draped, wrapped, shapes – 1990s minimalist aesthetics merged with echoes of the statuary of ancient Rome, where Fendi is based. This season’s iteration became his canvas for the launch of Delletrez’s 30-piece collection of Fendi precious jewels. The models walked around a marble floored quadrangle, a scenographic impression of Fendi’s headquarters in Rome. Most were clutching a version of a Fendi bag – small rectangular leather jewelry boxes. Delfina’s distinctive diamond earrings, brooches, and necklaces shone from the runway. “Everything is very fluid,” she explained, showing how she created draped, asymmetrical shapes, studded with pink spinels and yellow diamonds, ingeniously incorporating tiny geometric plays on the Fendi logo.

Collage by Edward Kanarecki.
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Floatiness. Fendi SS23 Couture

January 28, 2023 | Design & Culture by Ed

“I want to do lightness because for me, couture always seems quite staid and heavy,” Kim Jones said regarding his Fendi spring-summer 2023 couture offering. “I wanted a floatiness. Elegant but youthful.” Jones also added that this collection was “a continuation” of his autumn couture, and a response to Fendi clients’ requests for evening dresses. What he offered was a discreetly modernized redefinion of statuesque goddess-dressing: slim silhouettes, in pale evanescent colors, 1930s style. You could barely tell that some of the silvered dresses which had overlaid printed lace-patterns, a bit like tablecloths, were leather, decorated with scanned-in prints. Or the glinting “chain-mail” gloves. “I wanted to really work with the couture techniques,” Jones said. “What they can do now is so advanced.” The concept of the swoops and drapery lightly referenced an archival Karl Lagerfeld for Fendi silk dress that Jones had studied; a glancing echo of the classical staturary of Rome, of course. Jones layered it over delicate constructs of lace-edged silk bras and slips. It’s all very pretty. But while Jones’s work blooms and evolves at Dior Men, his Fendi’s womenswear feels too reserved and steeped in comfort zone.