Technical Control. Ferragamo AW23

Maximilian Davis‘ take on Ferragamo is an ambitious work in progress. His sophomore runway collection, comparing to the loud debut from September, focused on streamlined silhouettes and timeless wardrobe building-blocks. Davis said he began by looking to the 1950s, a house sweet spot when clients included Audrey Hepburn and Marylin Monroe, who would order her favorite four-inch Filetia and Viatica pumps in bulk. Whether on screen or off, the worn vernacular of that time in Western cultures was pretty consistent; tailoring and first-wave Ivy League sportswear for men, and optimistic, post-war abundant full skirting and chastely sexualizing waists and necklines for women. Davis took these period features – focusing especially on circle skirts, nipped waists and sweetheart necklines for women – then effectively worked to add contemporary elements in fabrication or via delicate sportswear detailing. He simultaneously defined his tailoring template – a high-lapeled, one-and-a-half breasted, and as-nipped-as-womenswear jacket shape – and then expanded it equally across both genders. Some more off-duty looks (jeans and tank tops, trenches over shorts) acted as punctuation marks, as did cocoon-like hoodies double layered over flaring long-line skirts. Bags included handsome oversized daybags in lilac and natural lizard. This young designer showed a mature restraint by waiting for a third of the run before pushing the tone of red that Ferragamo is trying to claim as its own, hitting us with a precise red pantsuit and male-worn leather trench. The technical control, however, seemed to block Davis’ more daring, creative side. The lack of a so-called “hero look” made the collection somewhat too stiff.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!