When you think of Etro, you’ve got an instant image in your head: a boheme free-spirit, wearing layers of paisley-printed chiffon and embroidered suede. She’s a global citizen, but as well quintessentially Italian. Looking at the pre-fall 2022 collection, which oozes with that distinct Etro DNA, the brand’s new investor (LVMH-backed private equity giant L Catterton) is certainly into embracing what the brand stands for. On the creative side, Veronica Etro and brother Kean seem to be energized by the change, working together on updating collections with a younger, gender fluid flavor – a move which has recently led to artistic collaborations with unconventional talents, like the Italian rock band Måneskin and British designer Harris Reed. “It’s about constantly elaborating and expanding our lexicon of wanderlust and bohemia with newness and a fresh ésprit,” Veronica summed up. To boost visual appeal of the signature Etro prints, the designers gave them a lighter spin, making the motifs more rarefied and luminous, “almost if they were floating on a white background”. Oversized intarsia’d and crocheted knitwear was proposed in lieu of outerwear; ponchos, capes and blankets featured in abundance; and piuminos were knitted and textural, quilted with pretty floral-printed linings. Languid loungewear-inspired robes, loose-fitting pajama suits, chic caftan dresses, and kimono jackets were offered in sumptuous printed velvet or elaborate jacquards with a silver sheen. The Etro client – both the one that shopped there 30 years ago and the one that is just starting to invest in a timeless wardrobe – will be happy.

Collage by Edward Kanarecki.