Scandi Attitude. Freya Dalsjø SS17


Copenhagen Fashion Week is a great occasion to observe, how Danes do fashion. This time, I’m in love with Freya Dalsjø‘s spring-summer 2017 collection. Dalsjø has a new take on heritage techniques with an avant-garde approach in her work, deconstructing and exaggerating forms and silhouettes. The collection is quite simple at the first glance, but just have a look at the voluminous coats and parachute dresses. Raw-cut denim and pajama shirts with elongated sleeves make me think of the ‘Vetements factor’, but in a much more clean, Scandinavian version. Dalsjø’s strong point of the collection is the colour palette – lime-green jumpsuits, chocolate-brown skirts and bold-yellow, polished boots. Oh yes, the boots… too good to be true. Always unconventional in model casting, clothes with Freya Dalsjø tag live their life on diverse women with attitude.






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Copenhagen Fashion Week SS16


Copenhagen Fashion Week is one of the most important fashion weeks of the Scandinavia – here, the most important Scandi designers present their collections and present fresh trends. During the SS16 season, we’ve spotted a lot of great outings, new faces and truly amazing clothes. But mostly, summer seen by Danes is focused on the 90’s – a laid back approach was in the air, making us forget about the usual, super strict and minimalistic style of Copenhagen. Fluffy furs, over-sized silhouettes and bold colours felt refreshing.


Freya Dalsjø – Summer 2016 for Freya meant transparency and sex-appeal, all-out femininity. Frivolous skirts and femme-fatale mesh shirts were the stand-out pieces.


Mark Kenly Domino Tan – the vision of Mark was clear – cosmic odyssey for lady-like characters. Metallic textiles, innovative textures and polished leather – all of that revisited in statuesque dresses and midi-skirts. Also, we spotted those out-of-this-world fur earrings and extra-vagant, green make-up!


By Malene Birger -Christina Exsteen’s presented a very relaxed collection, introducing over-sized beach shirts and Celine-like head-to-toe knitwear.


Ganni – this label is always a favourite thanks to it feminine-cool mood. The SS16 collection was entitled Optimism and the energy was totally positive thanks to the vibrant prints and radiant colour of yellow, which was the head-topic of the collection. Also, the 90’s West Coast surfer style was reflected through laid-back pantalons, breezy dresses and flesh exposure.


Bruuns Bazaar – a great use of satin and silk was expressed with slip-dresses and mini-skirts at Bruuns Bazaar, one of the oldest fashion labels from Copenhagen. The collection was light and peach-shaded, with casual takes on summer must-haves.

Firstly published on by me.

From Stockholm to Copenhagen


From Stockholm to Copenhagen – here are my favourite collections & looks from the Scandinavian AW15!

BACK / Stockholm / Nomadic styling. Shark-tooth print. Chaotic.



Carin Wester / Stockholm / Always on point. Cute hats. Lovely textures. The python bags & shoes.




GANNI / Copenhagen / Bad girl attitude. Biker jackets. Rebellious checks.




Freya Dalsjø / Copenhagen / The fur fun. Culottes. Fluffy feet.




Mark Kenley Domino Tan / Copenhagen / Silhoettes fuse. Embroidery vesus minimal. Sharp but soft.




Nordic Palettes. Freya Dalsjø SS15


Freya Dalsjø is one of the most exciting designers emerging from Denmark. After living in Berlin, she moved to Antwerp where she studied at Royal Academy of Fine Arts. Later, she launched her own brand in June 2012, bringing strong, modernistic concept. Freya Dalsjø provokes with architectural and artistic approach to fashion, bringing strong colours, sharp silhouttes and interesting technologies to life. Her love for fur has been further explored through a collaboration with Kopenhagen Fur. A material which she irreverently mixes with neoprene. And you can clearly see that in her SS15 collection, where Freya uses coloured fur on sandals! The collection itself had lots of colours and extraordinary details – natural stone necklaces, nordic prints, fluid like dresses… and a slightly punkish feel, in posture of piercing on the model’s noses. Dalsjø definitely belongs to the world of neoprene!





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