Ganni

Ganni‘s take on spring-summer 2017 appeared to be quite outer-space. The show venue was surrounded around a massive installation of red balloons splattered with paint – the effect looked cosmic. Meanwhile, the clothes had a lot to do with space, but rather in a sci-fi context. The collection was entitled ‘Space Cowboy‘, which, as many of the editors and street-style stars expected, ended in a line of covettable, cowboy boots (in python leather, the Ganni way). But the clothes weren’t that literal (expect the t-shirts!) – geometrical culottes styled with ribbed knit top, leg-exposing shorts in python print, floral robe dresses with ruffled sleevs and fringes. A bunch of modern-day essentials that are about to invade contemporaty women’s wardrobes, kept in an exciting, Wild West aesthetic. But if you’re still in search for astronaut accessories, then next summer Ganni will offer big, big shades to protect you from the sun’s heat.

So here we are – Copenhagen Fashion Week! Yay! The first day just ended and we’ve already got tons of great labels and designers. The first one on the go? Definitely it’s Ganni. That youthful brand showed it’s new collection for SS15 on a tennis court, where the models wore sporty, awesome dresses and oufits. The main idea of Ganni is to create sexy and playful clothes which are not too tricky, not too fashion but very gorgeous. For the new season, we saw great pieces for active summer – white maxi dresses, green satin sweatpants, easy-to-go sequin gowns… and of course white trainers on the feet. What’s better than that? Well, only the good styling. “At Ganni we don’t believe in the idea of one single designer personifying entire collections again and again, we prefer exchanging ideas. We do that within the design team and together with other artists that inspire us. Together we blend past classics with the best of the present – to create collections that are sexy and vibrant.”