Cowboy, Reconstructed. Greg Lauren SS23

Greg Lauren started the spring-summer 2023 collection by thinking about the cowboy: the archetype, the myth, and the real deal. It’s not all boots, denim, and big hats (though there is plenty of that). Instead, his collection, titled “Re-construct”, taps into his muse’s renegade spirit. “There’s something at the core of the idea of the cowboy that resonates with people that has to do with individualism, and the idea of the figure that doesn’t conform and has the courage to draw their own path,” he says. That individualism expresses itself in unexpected ways. The spring 2023 lookbook opens with a pale pink trucker jacket. It’s made from scraps of fabric that were discarded to make last season’s pink tuxedos. Through a process called stitchwork, these teensy bits of fabrics are patched together to make a textile that can be used to make a pink jacket for a cowboy. There’s a nice cyclical energy to that, which Lauren clearly relishes, after all, repurposing pre-loved materials is what put him on the map. The most interesting developments here are the contrasts. Consider baggy cargo pants and a relaxed blazer made out of herringbone fabric, or the many jackets with tails Lauren created this season out of denim, ivory satin, and, spectacularly, leather. Lauren had fun picking apart black- and white-tie dress codoes, playing with ways to make a tuxedo jacket or tails casual through fabrics. Make no mistake, it’s still elegant. The craftiness running through the collection – the continued collaboration with Gee’s Bend quilters, the top made of vintage Cub Scout shirts, the stitch work fair isle sweater – only underscores the designer’s maverick qualities.

Collage by Edward Kanarecki.
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