Magda Butrym finds pleasure in experimenting and developing her language through exploration of themes close to her heart. She’s also a female designer with a unique design sensibility that joins this season’s growing discourse around the way women are designing for women. The autumn-winter 2024 collection is an unexpected journey: from the cult 1975 documentary “Grey Gardens” to a fascinating revisiting of Polish heritage. Let’s start in the East Hamptons property of the eccentric Bouvier family, where Little Edie’s singular style, characterized by shawls and veils, evolved and became fashion’s ever-self-updating inspiration. The latest collection revisits her iconic looks, like the maxi cardigan cocooning or the shearling coat reminiscent of the oversized fur she used to wear while running errands in her garden. A red, broad-shouldered blazer or double-breasted coat, highlighted with strips of shearling, contrasts with ribbed knits and matching pantyhose, creating a charismatic, off-kilter look. Residing in industrial surroundings, the two models starring in Butrym’s lookbook (shot by Vitali Gewich and styled by Jacob Kjeldgaard) are undeniably elegant, with a hint of madness, yet there is grace and lightness in their unparalleled styles.
With Magda Butrym’s universe, there’s always the return to her Polish roots. The appreciation of Polish cultural heritage is synonymous with the brand’s rose-budding ethos. The collection’s hero accessory – the headscarf – is a symbol of femininity rooted in Slavic tradition. Whether monochrome or adorned with blooming florals, the shawls embrace and safeguard the sacred essence of womanhood. Women are the custodians of ancient wisdom, myths, and legends, passing on entire mindsets to the next generations, nurturing and preserving their heritage and integrity. The headscarf as well evokes the image of Madonna, a maternal figure that stands as a timeless emblem of female empowerment. An enduring example of Polish cultural iconography depicting Saint Mary is the album cover of Maanam’s “Love is Wonderful”. Kora, the band’s iconic frontwoman, performs Miron Białoszewski’s 1956 poem “Carousel with Madonnas”, a vivid portrayal of girls and women having fun in an amusement park, resembling Madonnas painted by Renaissance masters. The urban setting of the autumn-winter 2024 lookbook – two women, two strong characters – can be read as a contemporary interpretation of female self-confidence and self-satisfaction conveyed in the track. The finale look of the collection further explores Slavic traditions and is somewhat an elusive mystery. A fringed, silk bolero jacket paired with a draped column dress and a bejeweled headscarf, all in pure white, a color representing absolute freedom and the possibility of new beginnings. What’s coming next for Magda Butrym? Watch this space.







Collage by Edward Kanarecki.
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