i, Gucci is Florence. Gucci Garden
is a must-see in this city, but I wouldn’t take it too seriously. I mean, it’s not a museum written with capital ‘M’. Still, it’s an experience, like anything Gucci and Alessandro Michele
pull off together. Inside the historic Palazzo della Mercanzia, the museo
is housed, conceived by creative director Alessandro Michele. The newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa. Divided into a series of themed rooms, the Gucci Garden Galleria narrates the brand’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects. From the Double G motif to Michele’s Guccification, the house’s universe is presented in a subverted, slightly surreal way. ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci. My favourite part? Anything by Tom Ford (the white slit dress, iconic kamasutra
bomber jacket…). Was quite surprised the brand completely erased Frida Gianini from its history, though…
Photos by Edward Kanarecki.
Alessandro Michele‘s Gucci is like an endless rollercoaster – sometimes, you just love the craziness of the entire thing; sometimes, you’re near puking. This time, however, I felt the first. In a venue covered with more than 120,000 LED lightbulbs and a 100-meter long mirrored runway, a tribe of beautifully eccentric individuals made an appearance. Rich in tailoring, pattern and opulent decoration, many of the looks were worn with masks of all sorts. Spiked, coloured, one in the form a of an eagle, the masks represented showing and hiding who we are, and to protect the kindness and beauty inside. Fantastical shapes, faux fur accessories in the boldest shades and gold metal ear coverings inspired by the 24-karat gold work ‘Fashion Fiction #1’ from 1968 by artist Eduardo Costa were all here, matched and mismatched in true manner of Michele. Those elongated jackets, wide trousers, ornate robes, dresses with puffed sleeve (and whatever else you see here) are no longer for women or men specifically. Alessandro wants to create clothes for individuals, who no longer limit themselves through gender boundaries. He does so, with his eternal love for untamed eclecticism.
All collages by Edward Kanarecki.