Ouverture Of Something That Never Ended. Gucci SS21

COVID-19 made fashion rethink many matters, from fashion week schedules to overproduction, but most of all, it accelarated the reflection on how to show a collection to wide audience, through the digital media, in the most appealing ways. Most of brands come up with a video or film. But the latest example takes notes from Netflix. Gucci‘s Alessandro Michele hired the one and only Gus Van Sant to make seven-episode miniseries that were shown one by one, for the entire week. At moments, the experience was bumpy. The poll I’ve made on Instagram mid-week suggested that 75% no longer paid attention to the digital Gucci event. While the visuals of Ouverture Of Something That Never Ended were striking, Silvia Calderoni’s acting was phenomenal and Gucci celebs appearances were amusingly witty (Harry Styles made a cameo wearing a pink tee tucked into denim shorts, and pronounced his improvised modern-day art manifesto: “when it comes to making art it’s about finding the thing you’ve always wanted to see that has never been made. It’s always an uncomfortable moment, I think, when you find the thing. You don’t know if you love it or hate it because you don’t really know what it is yet. But I think that’s the most exciting place to work in“; Florence Welch glided through a Gucci-fied vintage store and slipped handwritten notes into the pockets of jeans or the purse of a passerby; Billie Eilish performed her new song and danced with her pet robot dogs in what looked like the suburbs of L.A.), the focus on the clothes was hard to comprehend. Fashion films are pretty much always product-driven and lack substance, and here it was quite the opposite. There was plenty of substance, but I felt there was not enough of the collection itself. Maybe, as some editors suggested, the episodes could be shoppable? It would be great to find that golden balance. The miniseries streamed on Instagram and on a dedicated site dubbed GucciFest, where the brand also supported videos made by 15 emerging designers from around the world – which was a lovely gesture. Once you finally look at the look-book to see the actual spring-summer 2021 (and pre-fall 2021) clothes, you will be surprised (or not so much) that Michele decided to utterly focus on the core of his Gucci. The 90 looks saw some most distinct signatures, as well as Alessandro’s archives (especially pieces from his first Gucci collections). There was pretty much nothing new, and the collection was free of bizarre over-the-topness that made the label feel just too much for me in the pre-pandemic times. So, the brand’s customer will be pleased with all the vintage-y, wearable styles that are just the right amount of quirk, while the rest of the audience might use the line-up as an inspiration-filled portfolio. It seems to say: “shop your closet, no need to buy new stuff“.

Collage by Edward Kanarecki.

The British Fashion Awards 2013

British Fashion Awards 2013 - Red Carpet ArrivalsLast evening, the British Fashion Awards took place! As every year, the BFA is nominating and rewarding the most emerging and hottest stars of British fashion scene and… international. This year, lots of it girls and it boys were present, and the star of the event, Kate Moss, was together with Marc Jacobs… Lots of things happened!

British Fashion Awards 2013 - Winners RoomDonatella Versace and Christopher Kane (Womenswear designer of the year)

British Fashion Awards 2013 - Winners RoomSuzy Menkes (Special Recognition Award)
British Fashion Awards 2013 - Winners RoomGwyneth Paltrow and Miuccia Prada (Best International Designer)
British Fashion Awards 2013 - Winners RoomRita Ora and Nicolas Kirkwood (Accessory Designer of the Year)
British Fashion Awards 2013 - Winners RoomStella Tennant (IN ALEXANDER MCQUEEN!)
British Fashion Awards 2013 - Red Carpet ArrivalsChristopher Bailey (Menswear Designer of the Year)
British Fashion Awards 2013 - Red Carpet ArrivalsEdie Campbell (Model of the Year)
British Fashion Awards 2013 - Red Carpet ArrivalsNatalie Massmet
British Fashion Awards 2013 - Red Carpet ArrivalsRita Ora and Kate Moss (Special Recognition Award)
British Fashion Awards 2013 - Red Carpet ArrivalsPoppy Delevigne
British Fashion Awards 2013 - Red Carpet ArrivalsAlexa Chung
British Fashion Awards 2013 - Red Carpet ArrivalsLily Donaldson (in MARC JACOBS!)
Rita-Ora-attends-the-British-Fashion-Awards-2877185Pixie Geldof and Rita Ora
Harry-Styles-attends-the-British-Fashion-Awards-2876997Harry Styles (British Style Award)
580x1000Erdem (Red Carpet Award)
British-Fashion-Awards-2013-Updates

Nottingham. Burberry SS14

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“Nottingham, in the U.K.’s Midlands, was once the center of the world’s lace production. Now, there’s a sleeping giant waiting for Christopher Bailey to give it a good poke!” as wrote the Style.com about this very, very good collection of Burberry for SS14. Indeed, the use of British lace in this collection was a right shot from Christopher Bailey- lets say goodbye to sporty jackets, and welcome new Burberry, that is all about feminity and glamour! First of all, Harry Styles of One Direction was there in the front row, so he of course stole all spotlight… but because I don’t like 1D, I more feel like to write about the collection… Kept in pastel colours of pink and blue, beautiful laces mixed with embroideries and geometrical prints brought lots of sex appeal to the collection, and at the same time made it wearable… The look were Edie Campbell wears this blue pastel coat, a white lace dress and blue panties looked adorable! That was definitely one of the strongest collections of the season!

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