Haute-Collab. Vetements SS17

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Haute couture, or high dressmaking, refers to the art of creating exclusive, custom-fitted fashion for awfully rich women (and men). Couture is constructed by so called petites mains, the little hands of Parisian ateliers, who consider high quality, expensive textiles and extreme attention to detail as their priority. This long and exhausting definition of haute couture applies to all houses who have their exclusive lines working hard to satisfy their high-end customers; Vetements certainly doesn’t match this crowd.

When Demna Gvasalia‘s off-beat label appeared on the calendar of haute couture week in Paris, no one was sure what’s coming. At the beginning of this year, Vetements declared the change of their fashion show schedule, making it more “realistic” for them, and their customers; also, the brand, which is on everybody’s lips, decided to show womenswear and menswear in one show, just like few other brands lately. So, what did really happen during Vetements’ show, in the middle of Elie Saab and Zuhair Murad glamorama?

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Vetements is known for eerie venues, but Galerie Lafayette can be named as one of the most surreal choices up to date. The runway was located along the aisles of cosmetics, perfumes and sales, letting other brands’ logos interact with the fashion collectives’ ready-to-wear. But the meaning of “collaboration” reached further than that –  it was a collection made entirely with other brands, including Juicy Couture, Brioni, Schott, Levi’s, Comme des Garçons Shirt, Reebok, Canada Goose, Dr. Martens, Alpha Industries, Eastpak, Lucchesse, Mackintosh and even Manolo Blahnik. An extraordinary company equals an explosive effect. Moreover, brands listed above benefitted from this occasion – Juicy Couture’s velour track suits suddenly became ironically “cool” again, while Manolo was willing to go all the way with exaggerating his duchess satin stilettos. “We’ve done thigh-high, so we asked, could you go waist-high this time for us?” Demna said backstage with excitement. Brioni, Italian tailoring brand for men, which is currently revamped under Justin O’Shea’s wings, let Vetements elongate and recut their classical blazers; Eastpak, every travellers’ favourite  producer of backpacks, contributed to creation of the first, Vetements clutch.

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We thought we’d go straight to the brands who make all these things best, and ask to do something in our way with each one,” Gvasalia said. “The people who work at Vetements don’t really wear designer fashion—a lot of these are the labels they wear all the time.” The collection, in overall, is pure Vetements, even though the denim is by Levi’s and boots are from Texas’ cult Lucchesse. Styling is raw, while all beauty cannons are thrown away to the trash, looking at the models. If you’re desperate to seek the most couture-ish part of the collection, then it’s Juicy Couture’s velvet eveningwear – sleek, hooded dresses with zircon embellishments are sexy and somewhat… huh, elegant. However, a “home-made” product at Vetements for SS17 is the granny-style floral dress (worn by Lotta Volkova, brand’s friend). ‘Antwerpen’ t-shirts and sweatshirts are back, too.

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Calling this collection as “revolutionary” might sound like a cliché… but definitely it defines the new term: haute-collab.

Couture – Atelier. Chanel AW16

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Chanel venue productions are always over-the-top fancy, and always too unreal. But for autumn-winter 2016, Karl Lagerfeld decided to make his haute couture show an actual haute couture atelier. The legendary petites mains from Rue Cambon were transported to Grand Palais with all their sewing machines, becoming a living and breating setting for the models. 

“Behind the girls in the show, there are 200 more who make what they wear—that’s quite a lot, no?—and I thought we should show them to the public too.” For this season’s couture, Chanel praised the women who are behind all the coveted tweed pantsuits, duchesse satin dresses and floriform embroidery. However, it seems like the heart of the house was exposed to the crowd; the intimacy of couture-making was disturbed for good, being suddenly photographed and tagged for social media. And surely, producing such venue is a desperate move to steal the spotlight.

But let’s not forget about the clothes, or rather wearable pieces of art. Although first looks were very classical and very Coco, the gowns which were emerging from the “atelier” oozed with drama. Black, tulle gown worn by Molly Bair with an exaggerated collar looked spectacular, while Edie Campbell’s closing look, so an embellished, pink coat with feathers on the back, was ethereal.  The concept is ambiguous; the dresses are great. Quite average, as for Chanel.

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Couture – Rhapsody. Schiaparelli AW16

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Being a creative director of Schiaparelli is hard, noting Elsa Schiaparelli’s extremely idiosyncratic and characteristic legacy. We’ve all observed how Bertrand Guyon struggled with the splendour of archives and references during his last two seasons, simply re-designing Elsa’s famous gowns and costumes. But for autumn-winter 2016, it seems that Guyon decided to sit down in a calm place while designing the new collection, which, in fact, isn’t a laid-back topic.

Schiaparelli’s famous summer 1938 circus show was in Guyon’s mind throughout the creative process, keeping it toned and, at a first glance, simple. The first looks were quite surprisingly elegant – black dresses with Old Hollywood style cuts and shoulders, hand-painted smokings. So chic. Then, it got even better, as the cocktail dress with a Picasso-esque bustier emerged. Back in the times, Schiaparelli expressed a true rhapsody of surreal beauty in fashion, and this collection proved that Bertrand can do Elsa’s thing, too. A velvet, butterfly-wing shaped jacket; colourful mink jacket; sequined ball-dresses. It’s a circus inspired collection, so naturally it was impossible not to spot meticulously embroidered peacocks and other animals. Every piece from this collection is a work of art. Indeed, that’s haute couture.

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HC – Eclectic Candy. Valentino SS16

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I must admit – this time the haute couture week in Paris dissapointed me. It distinctly feels that the designers are frustrated with the speed of fashion industry, and such time-consuming, uncommercial collection like couture seems to be missed with the point. However, the only brand that made me sigh was Valentino – and that’s strange, because I have always ignored Maria Grazia Chiuri‘s and Pierpaolo Piccioli‘s pastel-pink-princess-dress vision. BUT, few of their last collections are great and absolutely different – and it’s visible that this designer duo push their boundaries, putting their Insta-famous rockstud stilettos and camo bags aside. The couture spring-summer 2016 collection is indeed a candy for the eye. There was an exotic, “Venetian-pagan” romanticism about this collection, from the sculptural, golden harnesses to ornamental gowns with meticulous floral embroideries and monarchy-like coats with fur-linings. I loved the sensual, sheer gowns with delicate Victoriana collars as much as the body-dresses which were more built-up and excessive. This bi-polar and eclectic outing, covered with white rose petals, was also all about the barefoot models, which looked like Grecian goddesses in their snake-themed crowns and neck-lines. Totally into this one, Valentino.

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HC – Chanel, Bouchra Jarrar & Margiela SS16

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Chanel

Karl Lagerfeld presented a utopian vision of his ecological world – a wooden, sauna-like pavilion was built inside Grand Palais, and the catwalk was cultivated with grass. The collection was indeed all about organic textiles. The geometric lace gown, which was worn as a wedding dress by Mica Arganaraz, is actually embroidered with such materials as wood shavings, breads, rhinestones and chiffon. Moreover, it’s entirely “made from wild cotton” and as the designer said “this is high-fashion ecology. It must not look like some sloppy demonstration!” To make it even more sustainable, all the wedges were made of cork, while the signature Coco Chanel bouclé jackets had the illusion of a bark texture. But let’s not fool ourselves – this collection is a bit like the politically labeled SS15 ready-to-wear outing, where the models pretended to demonstrate women’s rights with their Chanel banners and 3000 euros bags. In case of this couture collection, the significant topic of ecology feels like a one-season, shallow trend. Last season Lagerfeld was over the top with neoprene, a textile which can’t be obtained in any possible, biodegradable nor organic way. So doing an eco collection feels like an idea which came out of the blue.

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Bouchra Jarrar

The French designer, Bouchra Jarrar, reinteprets couture each season, making it look effortless (and usually too ready-to-war). But whatever they say, her elegant and calm collections ooze with Parisian chic. For spring-summer 2016, Jarrar focued on the pants, which are surely the most sleek and well-tailored of all. The coats with fur collars make me drool up to now, while the delicate velvet dresses in ecru are all about the toned, couture details.

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Maison Margiela

“Is haute couture falling apart? No, it’s just Maison Margiela by John Galliano”. I agree with you, Suzy Menkes. Margiela under Galliano‘s wings starts to look like a low-budget sham of luxurious textiles which are waisted on an “artisanal” drama. The recent collection is a mess and it’s not an art expression. Martin Margiela was known for his signature clothes deconstruction and the “out of the studio” effect, where everything felt raw and unfinished. But in John’s hands, it all looks like a “fashion” junk.

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