Everybody Comes To Hollywood. Balenciaga Pre-Fall 2024

December 3, 2023 | Design & Culture by Ed

Balenciaga‘s first-ever fashion show in Los Angeles had it all: the Kardashian-Calabasas flagship style, some Hitchcockian drama with a Lynchian twist, the taste of an Erewhon smoothie and even the H of the Hollywood sign as the backdrop. Demna called LA “my favorite city in the world,” saying, “all my cultural evolution, when I was a teenager growing up in this kind of post-Soviet vacuum, it really came from here, through movies, music – I mean, everything that I kind of absorbed, that later on started to kind of become my fashion references.” There was certainly something surreal about Balenciaga’s gothy black clad guests turning up en masse on a well manicured stretch of Windsor Boulevard in Hancock Park. The collection skewed SoCal, starting with the exercise clothes, gym bags, and souped-up sneakers of the first few looks. The circa Y2K velour jumpsuits and giant high-heeled shearling boots that came next will be familiar to readers of US Magazine, which would’ve been another way the young Demna got his celebrity content.

Back in those pre-social media days, the paparazzi lurked outside hipster coffee-shops. Circa 2023, it’s Erewhon smoothies that the stars are clutching. Timed to yesterday’s event, Balenciaga collaborated with the LA grocer on a juice. Made in part with activated charcoal powder, it’s as black as the stretchy turtleneck and tight jeans worn in the show by Brigitte Nielsen. “I don’t know what’s in it,” Demna said. “I just wanted it to be black.” The designer (officially) rejected the idea that he approached the collection – or LA itself – with irony, but there’s something comically perverse about a paper grocery bag made in leather. The sensational evening clothes were as Hollywood as the rest of the show, but it was easier to read earnestness in their elegance and drama. There was a respectful nod to Cristobal Balenciaga in the grand volumes of a white wedding gown whose funnel neck extended to just below the model’s eyes. Two other dresses conjured post-coital bed sheets tied at the bust, if bed sheets came in patent leather. These were pure Demna.

Collage by Edward Kanarecki.
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One Night Only. Chanel Resort 2024

May 14, 2023 | Design & Culture by Ed

For its resort 2024 collection, Chanel took us to Los Angeles – the Paramount Studios lot to be specific. With stars including Margot Robbie, Kristen Stewart and Marion Cotillard lighting up the front row, and a post-show performance by Snoop Dogg, this was a very Hollywood affair. Ahead of Virginie Viard’s show, movie billboards promoting it as a “One Night Only” event went up around town, making an explicit point about Chanel’s embeddedness in LA’s dominant culture (a 30,000-square-foot Chanel store, the brand’s biggest in the U.S., opened on Rodeo Drive last week). As a matter of fact, Viard didn’t look at the silver screen or the red carpet for inspiration, but to what appeared to be a more quotidian example of Los Angeles: the Venice Beach boardwalk, a see-and-be-seen playground for roller skaters, weight lifters, beach bunnies, and epic sunsets. “I thought let’s do Jane Fonda, Cindy Crawford – all our heroines,” she said at the “accessoirsation” of the collection. “There are jeans, a more aerobic feeling; every show is the occasion to do something we’ve never done before.” Viard’s stamp is the more feminine, youthful hand she’s brought to the house since taking over as artistic director in 2019, but the sporty vibe of the collection, with its leg warmers, wedge heel sneakers, running shorts, and swim tanks, plus the occasional skateboard, was something new. Not every look was a success, though. Still, think of it as a Chanel look for a star’s every occasion, including, in a serendipitous bit of timing, Robbie’s upcoming press tour for Barbie, which is shaping up to be the movie of the summer.

Collage by Edward Kanarecki.
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The Hollywood Glow. Rodarte SS23

November 3, 2022 | Design & Culture by Ed

For Rodarte‘s spring-summer 2023 collection, Kate and Laura Mulleavy harnessed the theatricality and glow of live performances into a lineup of dresses and sets that balance fluid shapes with busy prints and intricate, rich textures. Alongside rainbows of psychedelic swirls – which take shape across bias-cut chiffon slips – and velvet burnout silhouettes, you will find a range of high-shine threads and embellishments with a light-refracting quality that adds striking dimension. “We were really wanting to feel something that was really vibrant and alive and about lighting and connectivity,” said Laura. A sense of ease and lightness was achieved on an entirely hand knit purple gown with long sleeves and a contrasting orange trim on the hem and cuffs. The yarn was made from a material “that almost looks like saran wrap,” Kate concluded. “No one believes it will be, and that’s what’s so cool about it. It’s very shiny.” They used the same fabric to create little skirt suits worn with matching cropped tops; one in shades of green, and another in orange and pink. The concept of light – both in terms of weight and illumination – played an important role in the collection. Metallic details abounded in fabric construction and embellishments, bringing into play the light that surrounds the garment as an added accessory. “All of the materials are in some way reflective of light. Even the lace has a sheen on it,” one of the Mulleavy sisters said. “So what’s interesting is that you see them differently depending on the angle at which you are looking at them.” This were manifested in straightforward ways, as in some of the looks in the second half of the collection: holographic sequins on an architecturally draped asymmetric gown; silver sequins on a spaghetti strap tunic and flared trousers; silver fringe on a Nick Cave-esque (the fine artist, not the musician) long sleeve cropped top and matching trousers; and gowns with mosaics made from small mirror shards. “We’re starting to see the red carpets open back up again,” said Laura. “I feel like there’s no version of us as designers at Rodarte if there never was a red carpet. We’re in Los Angeles, and it’s one of the thrilling aspects of designing eveningwear. If you design a gown, you want to see it out there, that’s the beauty of it.” But the Mulleavys know that the magic of their clothes is that they can impart that same feeling to anyone that wears them, no matter the place.

Collage by Edward Kanarecki.
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Love Parade. Gucci SS22

November 4, 2021 | Design & Culture by Ed

Alessandro Michele‘s latest Gucci adventures are just beyond words. Going for extreme glamour after nearly two years of lockdown style is the best thing one can come up with for spring-summer 2022. But Michele pushed the envelope in festive dressing even further. Gucci’s name has long been linked with Hollywood, long before the upcoming “House of Gucci” film starring Lady Gaga, and its connection with the movies was everywhere you looked at Alessandro Michele’s fab fashion show. There, in the front row, was Gwyneth Paltrow, wearing an updated version of the Tom Ford-designed red velvet Gucci tux she sported circa 1996. And there, on the runway, were a dozen celebrity “friends of Gucci,” including Macaulay Culkin, Miranda July, Jodie Turner-Smith, Phoebe Bridgers and Jared Leto. The backdrop was the iconic Chinese Theater and Hollywood Boulevard itself – “that temple of the gods,” Michele called it. The designer credits his mother, a movie buff and an assistant in a production company, with encouraging his love of old Hollywood. But equally this collection was about contemporary Los Angeles, a place the designer first visited at the age of 27 and that he has much affection for. “LA is not a fashion city, but it’s so fashionable,” he said backstage before the show. “Sometimes they are not appropriate, but in being not appropriate they are so precise. Maybe it belongs to my way of looking at fashion – it’s personal.” When it was finally time to return to in-person shows after two seasons of the virtual experiences that lockdowns required, Los Angeles seemed the obvious choice. Seven years into his Gucci tenure, he’s presented in New York, Paris, Rome, and most often Milan, but Michele’s collections have never made more sense than this one did tonight on Hollywood Boulevard, with its neon lights and Walk of Stars. At the post-show press conference, Michele said he originally wanted to be a costume designer. He spent part of the day today at the freshly opened Academy Museum of Motion Pictures, where he admired a bow-covered Shirley Temple dress, among other pieces. On the topic of special occasion dresses, it’s fair to say he raised the bar for himself this season. With their cinematic sweep, if his gowns don’t make it to a museum, we’ll surely be seeing them soon on an awards show red carpet. With his hungry eye, he’s absorbed all manner of Hollywood tropes, and mixed in with the screen sirens were would-be stars fresh off the bus in calico dresses, with dreams as big as their 10-gallon cowboy hats. “My Hollywood is in the streets,” he said, and the sartorial-sporty mix of wide-lapeled jackets worn with brightly colored knit leggings and running sneakers did look lifted from real life, combining post-pandemic polish with the famous California ease. As for the sex-toy jewelry, and the erotic undercurrent of skintight latex and see-through lace, Michele reminded the press conference crowd that Gucci isn’t a “monarchy of bourgeois” like many of its heritage brand peers, but has its roots in the “jet-set, artists, and cinema.” As Madonna once sang, “you get it right now, cause you’re in Hollywood”…

Collage by Edward Kanarecki.

Lights, Camera, Action. Chanel SS21

October 7, 2020 | Design & Culture by Ed

I really start to appreciate Virginie Viard‘s vision for Chanel. The spring-summer 2021 Chanel show set, in Paris’s Grand Palais, spelled the brand’s name in giant letters, evoking the iconic Hollywood sign. Did this suggest that creative director Viard was thinking of the movies? “Less movies than actresses,” Viard explained, and particularly the modern life of actresses, from the high production values of the red carpet, to a staged off-duty look whilst getting a Starbucks in the certain knowledge that a paparazzo might be lurking in the parking lot, “the whole process!” Meanwhile, the accompanying movie teasers, produced by Inez and Vinoodh, literally brought Paris to Tinseltown, with the Sacre Coeur nestled proudly in those Hollywood Hills – symbolic of Viard’s marriage of Parisian cool with laid-back Los Angeles style. And of course, Coco Chanel’s love affair with film industry played its crucial role. Coco, who began her career as a performer singing saucy music hall songs, later made over a handful of actresses in her own image, just as she did with such beloved models in her in-house cabine as Marie-Hélène Arnaud and Jackie Rogers. The designer, for instance, transformed Romy Schneider into a baby-faced version of herself, and Luchino Visconti immortalized Schneider’s new look in his 1962 short movie Boccaccio 70. Chanel herself is even said to have found the new stage name for the Nouvelle Vague actress Anna Karina. Viard, who has all these references at her fingertips, is also drawn to femme fatale Jeanne Moreau in Louis Malle’s 1958 Elevator to the Gallows, and she looked to some on-screen Chanel moments in her collection. The show itself felt like a cinematic experience, and the clothes matched that elegant, yet unpretentious ambience. Viard had jumpsuits, flowing gowns and eternal tweeds as she was evoking the real life wardrobes of contemporary actresses using her own cabine of models, including many new French faces and the sophisticated Louise de Chevigny. All of them were encouraged to do their actressy best on the runway. The collection is quintessentially Chanel, nothing overly innovative – but absolutely consistent and reassuring with all its Chanel-isms. Maybe a bit less logos next time? That understated, relaxed, yet chic style Viard does so well, without all the forced decorations, clearly speaks for itself.