Inez & Vinoodh X Frame Denim

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Frame Denim is a cool brand which specializes in jeans and rock’n’roll attitude-filled clothes. Following the footsteps of Karlie Kloss who designed jeans for long-legged girls, the dutch photographers Inez & Vinoodh have turned their hand to denim design, collaborating with Frame on a capsule collection. The British brand gave Inez & Vinoodh free hand to design a collection for women and men, in array of blues and black in skinny cuts. The mood? Think rock androgyny, slim cuts, small black pockets and little IV initials embroidered. The campaign, unveiled in rock’n’roll chic campaign shot by Inez & Vinoodh themselves, is starred by models Freja Becha Erichsen and guitarist Paul Ritchie. We already want to put our hand on them… and you? The capsule collection is going to be available from August at net-a-porter.com, Barney’s and Colette.

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