Frip

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Frip is the most open-minded concept store in Milan – it looks forward to designers which are rather fresh in the industry. Marques Almeida from London and their denim treasures; BACK from Scandinavia; Acne Studios and their über cool t-shirts. Of course, as in every serious concept store, you can find niche magazines, too, strongly connected to innovative fashion and individual point of view. Located in the old city district of Naviglio, Frip is a fresh breath of air in the crowd of big, pricey boys.

Corso di Porta Ticinese 16 / Milan

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Laura Urbinati

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Laura Urbinati, an Italian stylist, is the owner and creative director of her own, name-sake label. One of her cozy stores in located in Milan, at the Sant Eustorgio place – and here you may find some truly beautiful clothes. Delicate patterns, warm colours, soft pajama shirts, bags by Mimi which are made in Italy and jewellery by Italian designers. The interior is simple – but is matches and exposes the clothes like no other. Also, the French brocade socks and Urbinati’s signature printed cushions are must-haves, too.

Piazza Sant Eustorgio 6 / Milan

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Aspesi Store in Milan

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Aspesi store in Milan is one of these spectacular places, that you want to visit as often as it’s possible. The ground-breaking contrast of marble columns and plastic box tables makes the store not only attractive, but also an experience. Although the clothes by Aspesi always seemed to be a bit boring for, the interior makes you forget about the “every wardrobe’s basics” – ethnic colours, bold cushions exuding with gypsy bohemia, crocodiles jutting out from the walls, grandiose metal panels and gorgeous hangers – all of this make me drool and think, that there are no more rules in designing a store or any other concept. Fantasy and creativity is the most important, and Aspesi architects approve.

Via Montenapoleone 13 / Milan

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Rings on My Feet

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Martina Grasselli is the new-comer star of Italian shoes industry – after her latest AW15 presentation, I am in love. Her signature “rings” and “piercing” footwear is mind-blowing and feel truly unique. She has worked with Stella McCartney, Angelo Figus, Breil Milano, Jean Paul Gaultier, and Christian Louboutin, creating collections of accessories, offering her input both in terms of style and in terms of products. COLIAC, her brand, was founded in 2009 – it is a modern fuse of costume jewellery and tomboy-like shoes. It is characterised by an ironic tone with a hint of the surreal, artsy edge, making the shoes strongly recognizable not only in Milan, but also in other fashion capitals. Which ones do you fancy the most?

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