#2015 – Massimo Giorgetti

December 5, 2015December 5, 2015 | Design & Culture by Ed

Italian fashion has never been so energetic as it is now! The year of 2015 is definitely the year of youth for Milan. And the most evident prove is the bold revamp at Emilio Pucci, which is directed by the extremely vibrant aesthetic of Massimo Giorgetti, the designer behind MSGM.

Resort 2016 – I won’t hide it, the Peter Dundas era wasn’t ground-breaking for me at this heritage brand. His super sleek Pucci women felt so unexciting and monotonous that there is no wonder why he left the house for Roberto Cavalli. However, tfirst collection of the new creative director, Massimo Giorgetti, has something that caught my eye. It made me look at Emilio Pucci from a totally new perspective. The designer of ultra-trendy MSGM brought an eccentric vibe into the house of kaleidoscopic prints and luxury goods – multi-colour fringe coats, florals and eye-killing colour combinations. Giorgetti’s side-buttoned blouses – a nod to the signature Pucci silk scarf – sat strangely on the body, while his one-shoulder button-downs featured elongated sleeves. Giorgetti has a sense of measure about eclecticism: his women didn’t look odd, but rather like the Clueless character which suddenly appeared in Milan.

SS16 – Massimo takes us to a utopian beach-side, where everything is possible. The sailor-girl theme was reflected in various shades of blue and the meticulously embroidered fish motifs ornamented tank-tops and dresses. Dreamy and romantic, but with a modernistic edge at the same time. The accessories, which caught my eye instantly, made the cut. The colourful, leather bucket bags made every outfit look electrifying, while the feather sandals had a playful twist. Just like the plexi sunglasses. Giorgetti is the real renaissance at Emilio Pucci, and 2016 already looks like a great year for the house!

Paris – Rome. Chanel Pre-Fall’16

December 2, 2015December 2, 2015 | Design & Culture by Ed

Staging a Chanel fashion show in Rome for Metiers d’Art collection (in other words, Pre-Fall 2016) wasn’t that clear at the first sight. However, Karl Lagerfeld had a very reasonable answer for his decision – only a few know that in the 50’s, Coco Chanel designed for the incredible, classy actresses like Jeanne Moreau, Anouk Aimée, Monica Vitti, and Romy Schneider, all of whom starred in Italian movies by Visconti and Pasolini wearing her chic tweeds and dresses. As you might know, I was recently very skeptic about Karl’s last few collections for the legendary Parisian house – the glossy, Cara Delevigne-packed model squad and Instagram-moment venues made Chanel a brand which rather looked towards media, than the clothes. However, this time, Karl showed a graceful collection, which was fully focused on the clothes. The serene, moody setting of an Italian cinema was a perfect background for the film noir lace dresses, masculine coats, leather “pasta” embroideries (this part makes me love Lessage studio even more – they made my favourite farfalle look absolutely great on a dress!) and sultry, leather pencil skirts and jackets. What caught everybody’s attention were the lace tights. They had a femme fatale atitude when worn with pointy Mary-Janes pumps. So Italian. So on point with the deliberately sexy and elusive theme of the entire collection. The hair, done by Sam McKnight, was all about messy beehives and the girls, with their smoky eyes, looked effortlessly glamorous, just like the icons of Italian cinema. Also, the model casting was just the right choice – the designer mixed the catwalk veterans, like Lara Stone and Freja Beha, with a diversity of newcomers – from Lineisy Montero, Molly Bair and Mica Arganaraz to Stella Lucia, Greta Varlese and Alexandra Elizabeth. You’re back on the good track, Karl!

Italian Hands at Gucci

October 21, 2015July 27, 2018 | Design & Culture by Ed

Alessandro Michele redefines what’s Italian chic at Gucci. His Resort 2016, which is available in the chosen flagship stores, is a balance of eclecticism and traditional craftsmanship – the topic, that was neglected for several years in the fashion industry. And even though you might not appreciate the slightly kitsch impression that the collection leaves in its overall, you should admit – in detail, these clothes are treasures. Wherever you look, there is a tiny hand-embroidered swallow or a romantic floral embellishment. Or, it’s hard not to notice that each ring is made out of different, gold-pleated elements and precious stones. The head-pieces made out of Astrakhan fur are decorated with silk flowers, that from a metre-long distance look like real peonies. The effect of Gucci’s major revamp is concentrated on the details, that give the clothes an eccentric twist, a poetical mood – and I am still trying to figure out, how such major power-house as Gucci tackled the problem of making the brand feel like a niche label, of which main aim is not only the commercial strength, but also bringing back the beauty of fashion – importance of Italian craftsmanship.

The new vision of Gucci captured by Roe Ethridge for Another Magazine.

The details of AW15 & SS16 collections photographed by Federico Ferrari for Another Magazine.

A wardrobe of a glamorous, Italian lady – Via Montenapoleone.

Made in Italy. Gucci SS16

September 27, 2015January 20, 2016 | Design & Culture by Ed

Breaking down Gucci‘s recent spring-summer 2016 collection is like reinterpreting every painting in a museum. Each look is totally different. And each has its own woman and story behind it. Seeing how Alessandro Michele revamps the house after Tom Ford’s over-sexualised female and Frida Giannini’s perfect ladies is really gripping. For his first summer season, Michele made embroidery his first privilege. Hundreds of embroidered, tiny sequins created cartoonish trompe l’oeil bows, frills and collars. One look with a bra and skirt was entirely constructed in this style – and if you are an observant person, you could notice adorable lady-bugs embellished on ties and parrots over-laying lace shirts. There is no better way to experience the craftsmanship of Alessandro’s vision as to see the newly renovated Gucci boutique on Via Montenapoleone. Here, you can touch the clothes from both autumn-winter 2015 and resort 2016 collections – each piece is absolutely different. A hand-embroidered bird on mink-coat lining; velvet flowers decorate the head-pieces; the tudor-esque rings are all about the phrase “the devil is in the details”. I totally agree with that in terms of Michele’s Gucci, and Italian fashion in overall.

The new designer of Gucci tipped his toes in Italian fashion history for this season – there were references to early Missoni’s lurex zig-zags and the bold 70’s of Italy. Michele said he has been thinking about the Renaissance and the 1970s specifically – both great eras for Italy in their own ways. Although this very bright collection was all about femininity (the ruffled dresses, the flower pussy-bows), it had a lot to do with punk. Biker jackets (of course, embroidered with roses), spiked killer-heels and sharp and mini-skirts were there too, during the fashion show. Gucci by Alessandro Michele is generally called “vintage” or “nostalgic“. But the designer totally disagrees with these two words. “It’s a big trip! Of course I am interested in personal style and quirkiness. There are things here that look vintage, but don’t really exist as vintage—it’s the illusion of it. I’m not nostalgic! I’d like to shake it up again.”

You can love or hate the new Gucci. Spring-summer 2016 might look too bold for some, if you look at the collection through thumbnails – however, one thing’s sure for both of the sides. The attention paid to the detail was missed for a long time in ready-to-wear seasons, just like the real splendour and beauty of Italian craftsmanship. And Alessandro Michele is pioneering it once again in 2015.

HC – Great Beauty. Valentino AW15

July 11, 2015July 11, 2015 | Design & Culture by Ed

In the heart of Rome, the Italian house of Valentino presented its haute couture collection which just showed us, that this specific season is all about eponymous splendour. In 1960, Valentino Garavani founded his brand in the eternal city – now, its a label which can be called a fashion empire. But what’s most interesting in this collection is the fact that the creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli, had it presented in Valentino’s hometown and not as usual, in Paris. The venue of the fashion show was bulit on Piazza Mignanelli – the place where Valentino himself staged his shows in the past.

The colour of black is ususally misunderstood. But in reality, black is poetic, elusive and mysterious. These words precisely describe this collection for AW15. “Rome is just a little bit noir, a little sinister” said Pierpaolo before the show, giving us the idea behind the city and the collection’s connection. Leather flowers trellised a sheer tulle cape, while minuscule beads added character to a gladiator minidress. And the repeating arch motif on a floor-sweeping, wool and velvet cape? A treasure. This is one of these collections you are going to remember for a long time.