Play-Doh. Loewe AW26

Jonathan Anderson transformed Loewe into a fertile ground for experimentation, yet the results – even at their most conceptual and surreal – retained a warmth reminiscent of the Balearic sun. Lazaro Hernandez and Jack McCollough continue this experimental tradition, but their work comes across as awkwardly distant and cold. Their sophomore collection showcases an array of the brand’s technical possibilities – zip-front latex coats resembling Play-Doh toys, bell-shaped silhouettes rendered in shaved and dyed brushed shearling – yet, despite these inventive constructions, there is a noticeable absence of wit and lightness in the voluminous, built-up forms. The eveningwear, too, feels overworked, burdened by unnecessary folds and wraps. The former-Proenza duo would benefit from rediscovering a sense of sensuality – and a more vibrant, actually playful spirit – in their Loewe. I’d argue that nobody wants to look like a serious alien.

Collage by Edward Kanarecki.
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Proenza Boys. Loewe SS26

Lazaro Hernandez and Jack McCollough’s debut collection for Loewe opened with a few sleek ideas – one of them being hourglass-shaped jackets in plasticine hues, paired with swimwear-inspired bodysuits. Yet, as the beach-and-surf-themed collection unfolded, something seemed to get lost in translation, particularly with the wrapped dresses designed to mimic towels.

This line-up was certainly a step ahead of much of what the duo produced during their later years at Proenza Schouler. Still, it didn’t quite feel like an essential or definitive introduction to their new chapter at Loewe. Yes, Loewe hails from sunny Spain, and scuba-diver silhouettes do align with a Balearic escapade – but overall, the collection felt somewhat flat and superfluous, especially after years of Jonathan Anderson’s incessant sophistication.

Collage by Edward Kanarecki.
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Essence. Proenza Schouler AW25

Everyone wondered how will Lazaro Hernandez and Jack McColough mark their (still puzzling) departure from Proenza Schouler. They did with a beautiful, winter-y, yet sun-drenched lookbook photographed at Manitoga/The Russel Wright Design Center, featuring the ultimate Proenza girls. Binx Walton is wearing a lime-green pleated toga-dress while snow is melting in the background. Julia Nobis looks like the ultimate New York woman in a grey checked blazer, pin-striped shirt and over-sized corduroy balloon-pants. Mica Arganaraz emanates quirky cool in cowl neck dress. In their finale (co-directed with Lisa Muscatel, the long-time head of the design studio), Hernandez and McColough sublimate their signifiers and show us what Proenza Schouler really is in contemporary fashion (that wasn’t always the case with their recent work).

But what’s the future of the brand? Time (and its new CEO, Shira Suveyke Snyder) will tell.

ED’s SELECTION:

Sorel x Proenza Schouler Leather Rubber Chelsea Booties


Proenza Schouler Ruched Jersey-crepe Halterneck Maxi Dress


Proenza Schouler Intarsia Wool Sweater


Proenza Schouler Track Paneled Suede-trimmed Leather Sneakers


Proenza Schouler Arlo Shearling Jacket

Collage by Edward Kanarecki.
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Proper. Proenza Schouler SS25

Proenza Schouler pre-opened New York Fashion Week. This was a smart move: the spring-summer 2025 collection would have a really hard time fighting for attention in the midst of all other shows and presentations that are coming up in New York this week. Lazaro Hernandez and Jack McCollough don’t play around with gimmicks, and they are in a continuous process of stripping down anything superfluous about their brand. But the problem is the minimalism they are pursuing for spring feels so generic and safe it could easily be a COS or Arket runway. The clothes looked good – especially the over-sized shirt-dresses and slouchy tailoring – but they were bare of feelings a high fashion brand like PS should spark. Also, I’m not sure who the Proenza Schouler woman is, especially when she’s wearing all these 2015-ish stripes and fringes.

Collage by Edward Kanarecki.
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Nothing Superfluous. Proenza Schouler AW24

Proenza Schouler delivered a very proper collection; a reasonable proposition of a contemporary wardrobe. For autumn-winter 2024, Jack McCollough and Lazaro Hernandez finessed outerwear essentials, took tailoring cues from 90s New York’s finest Helmut Lang (in a definitely more convincing way than Peter Do), and stripped away anything superfluous. “The noise,” McCollough said. “It made us want to focus inward, focus on something a little intimate.” The tailoring was clean and sharp, but not severe. The parkas looked cool. The temptation to cocoon in cozy shearling vests and coats, of which there were many here, is highly relatable, and the Proenza Schouler designers can’t go wrong leaning into that instinct – we all want to feel good in these increasingly weary times.

A couple of my favorite Proenza Schouler pieces to add to your wardrobe right now…

ED’s SELECTION:


Strapless Paneled Twill Bustier Top



Leather Slingback Sandals



Strapless Paneled Ribbed-knit And Crepe Midi Dress

Collage by Edward Kanarecki.
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