True To Azzedine. Alaïa AW19

Thanks god the maison of Alaïa has no plans to find an outside designer or change anything about the brand. The spirit of Azzedine Alaïa is in every single piece from the autumn-winter 2019 lookbook. Like the previous season, the offering encompasses three ranges: a collection of new pieces that feel close to the master’s vision and aesthetic, the Édition archive capsule (this season it’s all about the butterfly print from autumn-winter 1991 collection), and Éditions Limitées, which is positioned as demi-couture and available only by appointment. Karim Sadli is behind the camera, while the styling is Joe McKenna’s job (two individuals, who worked with Azzedine on his collections’ image). From impeccable tailoring to gorgeous, gorgeus eveningwear, the collection is consistent and completely true to the founder’s vocabulary. Those who know what’s an Alaïa dress like will definitely stay with the brand – forever.

Collage by Edward Kanarecki.

Dark Side


Gloomy Scotland & the dark side of Edie.

Publication:  T Style Magazine August 2015
 Model: Edie Campbell
 Photographer: Inez van Lamsweerde & Vinoodh Matadin
 Fashion Editor: Joe McKenna











Ava McAvoy


Azzedine Alaia always surrounded himself with unconventional beauties – from Linda Evangelista to Iman, the list in long. But the new muse and role-model of Alaia is the truly mesmerising, short-hair-cut American model Ava McAvoy. In the new campaign of AW15 collection, Ava poses for Karim Sadli and is being styled by one and only Joe McKenna – the photographs (only two are officially “leaked”) are sharp and perfectly reflect the sexy and very Parisian attitude of Alaia!