JW Anderson

Come September, an utterly new iteration of JW Anderson will materialize. With a thoroughly-considered decision of stopping runway shows and fully rebrand brick-and-mortar shops (and open new ones across Milan, New York and London), Jonathan Anderson is about to revolutionize the way we think about fashion brands. “It’s going to be about: this is how I live. This is my world, what I collect, that’s part of me.” The designer – who’s now leading Dior – has created, as he likes to call it, a “blunt” environment where his own clothes – and others that are locally sourced – will sit alongside a plethora of things such as traditional Irish tea-towels, a Welsh blanket, hand-crafted stick chairs, a tiny still life by Gwen John, a set of restored vintage garden tools (instant must-have!), and even a selection of crotcheted, very British bird keyring charms. The stores will be restocked according to demand, and will of course offer all-time JW Anderson classics: argyle knits, cargo pants, witty denim, cheeky accessories. They are modeled in the latest lookbook by creatives the designer collaborates with and admires a lot: Luca Guadagnino, Bella Freud, Anthea Hamilton, Ben Wishaw and Pol Anglada, to name just a few. Anderson’s brave, bold, new IRL shop strategy will hopefully start a new wave of love and appreciation of brick-and-mortar experiences. Remember concept stores? They might be back very soon.