Beautiful Silence. Azzedine Alaïa Resort 2020

The maison of Azzedine Alaïa doesn’t shock – which, surprisingly, is a good thing. Since Alaïa passed away, the brand decided not to desperately seek an outside designer who would turn the house upside down. Instead, the label is lead by the studio, which knows the Alaïa craft like no other. For resort 2020, which got released yesterday, we see precise, not-over-the-top, rather minimal garments that look simple in cut, but are the peak of tailoring mastership in fact. I mean, where else will you find a military-inspired jacket which looks this chic? The dresses, forever flattering to the body, are Alaïa classics that never get boring. Also, I really love the high-rise trousers styled with boyish, black shoes. The look-book, shot by Karim Sadli in Alaïa’s 3 Rooms apartments in Le Marais district (Paris’ best kept secret for the fashion insiders when fashion weeks come) is more than pleasing.

Collage by Edward Kanarecki.

True To Azzedine. Alaïa AW19

Thanks god the maison of Alaïa has no plans to find an outside designer or change anything about the brand. The spirit of Azzedine Alaïa is in every single piece from the autumn-winter 2019 lookbook. Like the previous season, the offering encompasses three ranges: a collection of new pieces that feel close to the master’s vision and aesthetic, the Édition archive capsule (this season it’s all about the butterfly print from autumn-winter 1991 collection), and Éditions Limitées, which is positioned as demi-couture and available only by appointment. Karim Sadli is behind the camera, while the styling is Joe McKenna’s job (two individuals, who worked with Azzedine on his collections’ image). From impeccable tailoring to gorgeous, gorgeus eveningwear, the collection is consistent and completely true to the founder’s vocabulary. Those who know what’s an Alaïa dress like will definitely stay with the brand – forever.

Collage by Edward Kanarecki.

Ava McAvoy

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Azzedine Alaia always surrounded himself with unconventional beauties – from Linda Evangelista to Iman, the list in long. But the new muse and role-model of Alaia is the truly mesmerising, short-hair-cut American model Ava McAvoy. In the new campaign of AW15 collection, Ava poses for Karim Sadli and is being styled by one and only Joe McKenna – the photographs (only two are officially “leaked”) are sharp and perfectly reflect the sexy and very Parisian attitude of Alaia!

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