Sweet Love. Lemaire AW15

March 5, 2015 | Design & Culture by Ed

Sweet love. Pastels. Silent and sexy at the same time. Christophe Lemaire nailed it this season (as usual). The master of Parisian chic told us, how to look stylish with a bit of sex-appeal. Fluffy sweaters showing some nipples, wooden bags in the shape of female breasts, exposure of shoulders – and all layered up by chic capes and warm pencil skirts. If Lemaire’s AW15 would be a dessert, it would taste like macarons from Parisian Laduree patisserie. Or like a chocolate croissant with a cup of coffee. I am simply drooling over the styling, the models and the overall mood – sensual, eponymous and utterly simple. A definition of Parisian woman from Le Marais.

Autumn Breeze. Lemaire Pre-Fall’15

January 25, 2015January 25, 2015 | Design & Culture by Ed

After he left Hermes to concentrate on his own label, Christophe Lemaire is now showing pre-fall, too. The one for 2015 is his first one, and it’s… gorgeous. Presented on the beach in the Southern France, Lemaire dressed the model in his all time signatures – denim jacket and jeans combo, high quality wool & cashmere knitted sweater and the masculine coat. Isn’t that a timeless warbrobe? Also, we’ve saw red in his new designs – it looked dynamic, but at the same time toned and chic. In reality, with the word “chic” you can easily describe the whole collection. It’s absolutely stylish, wearable and perfect for autumn breeze. Biarritz… Firstly published on nuicons.com

Men’s – Steady. Lemaire AW15

January 23, 2015 | Design & Culture by Ed

Christophe Lemaire changed the name of his own, eponymous label, into LEMAIRE. What does it mean? He wants it to be even more descreet and less personalized. “We thought it was time to clarify and reboot, to give it a family name which reflects that we are very much a design duo,” he said. Sarah Tran, his partner, added: “It’s also to say that what we do is about teamwork—people working for a name, yes, but a less personified one than before.” In his AW15 collection, the men, as usually, looked steady and ready for daily life. Comfortable parkas, loosely tailored trousers and over-sized capes were mixed with a slight body exposure. Mostly, the models didn’t wear shirts under their casual blazers. “It is always about the idea of showing a man who is steady,” he said. Fall 2015’s articulation of that Mr. Reliable was based on Alexandre, the amorous protagonist played by Jean-Pierre Léaud in La Maman et la Putain.