Royal Lightness. Loro Piana AW25

Season after season, Loro Piana channels a style so mature, refined and understated, that one wonders whether the (largely anonymous) creative team behind it is pursuing some sort of perfection. It might actually be in reach of the Piedmont-based brand with the yarns and fibers they source, and the sumptuous cashmere apparel that ends up in their boutiques. Loro Piana isn’t doing fashion; rather, the label gives its clients elegant solutions. The autumn-winter 2025 collection has plenty of them, for both women and men, but this time around with a horseback sensibility – seen through an aristocrat’s lens. That prince – or princess – isn’t scared of getting their hands dirty while planting tulips or hunting truffles. Patterned intarsia knit sweaters, gaucho pants, rustic workwear jackets (well, the name does come across quite absurd noting Loro Piana’s clients largely non-worker status), thick flannel shirts, rubber boots ready for muddy walks… the list of essentials goes on and on. The womenswear is regal, but with laid-back moments (like the oversized tweed suit in ochre). The menswear vibrates with dandy-ish flamboyance, refreshingly queer-ish. It’s worth noting that this season the brand debuted a yarn-slash-fabric called “Royal Lightness“, a new blend of silk and cashmere. Reportedly, it feels otherworldly in touch.

ED’s SELECTION:

Loro Piana Happy Day Large Leather-trimmed Felt Tote


Loro Piana Cashmere Sweater


Loro Piana Silk-jersey Head Scarf


Loro Piana Elise Quilted Silk-cloqué Midi Skirt


Loro Piana Cropped Quilted Silk-cloqué Jacket


Loro Piana Francis Tasseled Leather Loafers

Collage by Edward Kanarecki.
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