Lemaire Asymmetric Striped Cotton, Silk And Linen-blend Blouse
Louis Vuitton
Decade Later. Louis Vuitton AW24
The way time flies is crazy. I remember Nicolas Ghesquière‘s debut at Louis Vuitton like yesterday. But it was exactly a decade ago. 10 years is an eternity in fashion. Probably his first collection for the brand feels so fresh in memory because it was so distinct and sharp, so envelope-pushing. That can’t be said about every Ghesquière moment for Louis Vuitton, and definitely not about the autumn-winter 2024 line-up, additionally suffocated by the sci-fi venue production and the list of front row guests, with everyone from Cate Blanchett to Brigitte Macron. The designer was definitely looking back at key pieces from his Vuitton oeuvre. As strong as his design language is, the references were easy enough to spot. The jackets heavily embroidered with metallic threads and embellished with cabochon stones recalled the anachronistic frock coats of the Louis XVI collection for spring 2018 he presented in the medieval part of the Louvre. Sparkling skirts that bubbled below the knees seemed to be a callback to spring 2021, a pandemic-time show he staged without an audience. And the swirling asymmetric hems of the fringy evening numbers evoked the deconstructed scuba-suit dresses from his resort 2017 show in Rio De Janeiro. But while Ghesquière is a master of constructing the most innovative clothes, which he proved throughout his tenure at Balenciaga, I often feel like his Louis Vuitton lacks on ergonomics, especially in the way its (over)styled lately. If you’re not on a brand contract, do you really want to dress like that in 2024 with conviction?







Collage by Edward Kanarecki.
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Men’s – Cowboys. Louis Vuitton AW24
Two seasons might be two early to call, but as they say, first impression is the right one. Pharrell Williams’ direction at Louis Vuitton feels like watching a very self-satisfied kid play around with new, shiny toys. Or rather, as in case of the LVMH machine, huge resources. For his first fashion show for the brand, the musician decided to turn Paris into his sandpit. Why not make Pont Neuf (and eventually paralyze Parisian traffic for a day) a runway venue? Then, for his sophomore season, Pharrell picks a new theme: now he wants to play with cowboys! There’s no need for a further review of the autumn-winter 2024 outing at this point. The clothes – or rather overstyled outfits, some better, some worse – speak straightforwardly for themselves. Cowboys. Horses. So Ken.
I might have never been a number one fan of Virgil Abloh’s work for Louis Vuitton, but he had concepts and ideas, sometimes very risky and envelope-pushing ones, flipping this brand upside down. Pharrell is orchestrating (or at least is a face of it) a big, big marketing ploy, with no much consistency, coherence or sense. Will it turn out that well in the long run? Time will tell. I might never understand it. And I’m fine with that.





Collage by Edward Kanarecki.
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