The 2010s / Galliano’s Future at Maison Margiela

Maison Margiela AW18 Couture by John Galliano

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

John Galliano‘s vision of the future at Maison Margiela.

Maybe I wasn’t a total fan of every Maison Margiela collection under John Galliano, but one thing is sure: the designer’s vision for the brand is always thought-provoking. Moreover, just a couple of days ago, it was announched that after five years as creative director of the label, John has extended his contract. Galliano joined Maison Margiela in 2014, taking over the brand’s womenswear, menswear, accessories and Artisanal couture collection. Under his tenure, the revenues have even doubled (which is positively surprising!). John’s talent is matched by his understanding of today’s generations: its ways of thinking, struggles and dreams. And he is doing exactly what the label always did at its best: disrupt, innovate, and inspire. One of my favourite collections is the autumn-winter 2018 couture line-up. Collections like this make you believe in fashion again. Maison Margiela‘s Artisanal line is an outlet for Galliano‘s wildest ideas, which seems to let him explore his most dynamic ideas with the unlimited freedom. But when you listened to John speaking about the collection, you suddenly undertood it’s not just a mega-artist’s next epic fantasy. There’s a seed of reality in those multi-layered garments packed with utilitarian textiles, protective pillow-y elements and extreme colours. “We’re all nomads today. . . we do move in tribes.” That nomadic glamour, the term he coined after the show, refers to the contemporary state of things. On the daily basis, we absorb so much information through different, constantly booming media. At the end of the day, we want comfort – but is it even possible in today’s world? Rather, we need shelter or an armour – which can be constructed from tulle, felt wool or some sponge-y material, just as Galliano predicts. Even though we already exist in the hi-tech world, the vision of iPhones and iPads sticking out of our bodies like some kind of exoskeleton feels rather dystopian on the other note. But then, if the future will bring the humanity to “neo-digital natives”, as the designer called it, then at least our wardrobes won’t disappoint with boldness.

All collages by Edward Kanarecki.

The Importance of History. Maison Margiela SS20

At Maison Margiela, John Galliano once again reflects on the digital age, with an exploration of hope, heroines and liberation in the face of “the chaotic noise of the social media debris“. Also, this was one of the most deep collections in a while coming under the Margiela label. Galliano is British, and Brexit is a topic that moves him personally. One of the slogans frequently voiced by the right is that British independence is “what we fought for in the war” – a false, trigger phrase which ignores the fact that the fight was against the forces of fascism in Europe. His spring-summer 2020 collection was a timely salute to the ordinary young men and women – the nurses and airmen, the army and navy boys – who stepped up to win the victory against Nazism in alliance with the French Resistance in occupied France. “Reverence for the lessons of history and what they taught us,” read a thought line in his press release. “Stories of hope, heroines, and liberation are forgotten as history draws ever closer to repetition.”  This couldn’t be put together in a better way, really. First look: a navy cape, white hospital sleeves, and a gray serge pencil skirt. Second, a model in a black dress with a veiled hat trimmed with a feather, inspired by the the 1930s or 1940s (probably a nod to the Frenchwomen of the Resistance who went about their undercover work carrying secrets and explosives in their). Galliano as well turned to exploring uniform – of course in his non-chalant, experimental manner. Other than a traditional white mackintosh coat or eclectic jewellery made out of military stripes, pins and medals, there is plenty to be proud of in heritage, Galliano seemed to be saying in this collection, but that as well  includes the right to freedom of self-expression, (inclusive of defending the LGBTQ+ rights that have been enshrined and respected by law since Europe has been united – well, mostly everywhere). However, please note that the collection wasn’t heavy with history; it wasn’t all serious and solemn. It was fun and dramatic; it was a celebration of male eroticism with a clubbing twist (have you seen Leon Dame’s finale walk?); it felt spontaneous, even though it wasn’t.

Collage by Edward Kanarecki.