Unhinged Galliano. Maison Margiela SS24 Couture

The moment the Maison Margiela haute couture show started, it was clear that no other collection we’ve seen this week really matters anymore. John Galliano did the most noble thing a contemporary designer can do: make people believe in fashion again. And confirm that couture is still really, really needed, because it can be the most beautiful, visually striking, inspiring and astonishing form of escapism.

In the last couple of seasons at Margiela, it was clear that Galliano is returning back to himself as a designer. But this spring-summer 2024 couture collection feels like a total release, total encapsulation of the unhinged Galliano – even not from the Dior days, but rather the early 90s shows in Paris under his own name, that stunned with theatricality, pure romanticism and casts of model so authentic you believed you’ve been transported to a different epoque. The scene: under the Pont d’Alexandre III after dark, down rain-soaked steps, with the Seine roiling alongside, a rancid Parisian nighttime joint with bare floorboards, cafe tables, dim mirrors, and a bar overflowing with spent drinks. The runway mise-en-scène suddenly turned into a living Brassai’s 1920s and ’30s portraits of the night-time underbelly of Paris’s clubs and streets. Galliano’s transferences into cutting, ultra-extreme corsetry, padded hips, erotically sheer lace dresses, and wildly imaginative hair, chiffon-masked makeup, and eerie doll-like body-modifications took a year. A year to work on a production that seamlessly mixed film – which played in the mirrors – into the scenario, showing lovers, dancers, and gangsters prowling the banks of the Seine. To make it seem that these strutting denizens, fugitives from fights, or half-dressed from sexual encounters, clutching their moon-bleached coats or scrappy cardigans around them were actually congregating from the riverside and into the club before our eyes. Through some of Galliano’s beautifully delicate hourglass dresses there was pubic hair to be seen through tulle and lace (they were merkins on underwear, but still bound to stir up a storm). Some of his indescribable techniques looked almost like walking paintings, greenish-pink watercolor nudes with blurry dabs for eyes. All the images and impressions from this show will be burned on the mind’s eye for many reasons and many years.

Collage by Edward Kanarecki.
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Madame X. Maison Margiela SS24

It was a great joy to see John Galliano thrive with his return to Paris Fashion Week schedule. This Maison Margiela collection felt like just the right balance of Galliano’s romanticism, and the brand’s knack for garment deconstruction. Imagining how a young, present-day descendant might customise an inherited wardrobe, the designer proposed a series of “exfoliage” dresses where the top layer of the bust had been ripped off and pulled down over the skirt to reveal its lining. He’d then boldly run that silhouette over with a laminate roller and covered the fabric in high-shine varnish, creating a relief effect where it was layered. He evolved that technique in “pressage” dresses and shirts, which you have to imagine came out of a suitcase completely flattened after which they were laminated, their creases and drapes pressed down for eternity. In the “misfit” evening dresses the closed the show, Galliano evoked the gestures of DIY party girls, shortening hems with tape, twisting necklines into straps, and styling pieces back-to-front. Galliano scored the show with the powerful song “Masculinity” by Lucky Love. Its lyrics – “Do I walk like a boy, do I speak like a boy, do I stand like a boy” – served as a reminder of the genderless attitude with which he approaches fashion. With that in mind, the Katharine Hepburn-esque tailoring fused with gestures from the mid-century lady’s wardrobe in a string of coats and suits that nailed our burgeoning appetite for elegant ease and simplified sophistication. Later, Galliano continued his tailoring story in jackets cut in the image of mid-century mauvais garçons – street urchins – and the gestures that shaped their clothes. Galliano cast those movements with Oscar-worthy gusto.

This wonderful Maison Margiela moment was creativity-driven and life affirming: a designer having a ton of fun with fashion, but executing his ideas with the most inventive, cutting-edge expertise. Often its most immediate effect lies simply in the gesture of a mid-century hat made from wire and bin liners, or a polka dot you suddenly realise looks like a cartoon character, or the sassy walk of a model who finally gets to have a good time on a runway. All this, of course, is a product of the authentic and truly passionate love of fashion that compels this designer to imagine stories, dress up its characters in his mind, and execute those fantasies in real life.

Collage by Edward Kanarecki.
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