American Princess. The Marc Jacobs Pre-Fall 2020

The sister line of Marc Jacobs is (finally) what Miu Miu used to be to Prada in the early 2000s – a more accessible, easy and care-free label that isn’t a license trash. The Marc Jacobs (the name is Marc’s actual Instagram handle) is the modern day Marc by Marc Jacobs, which comparing to its predecessor is presice in style and consistently rotates around some of the biggest Jacobs hits: a denim jacket with Victorian puff sleeves; grunge-y baby doll dresses; fun accessorising. The “American Princess” signs all over the belts and 90s mini-bags look like instant best-sellers, just as the colourful tights that will elevate every look or adorable variations of the prairie dress. The cupcake-boob t-shirts are hilarious in a good way. While today’s sister line fashion landscape  – think See by Chloe, Red Valentino, M Missoni… – rarely spark much interest and in general feel sleepy, The Marc Jacobs isn’t trying to be the main line at a lower price point. Instead, it sells great clothes that complete Marc’s brand.

Collage by Edward Kanarecki.