Simon Porte Jacquemus came to Versailles for his very first date with his now husband, Marco, and had always dreamt of showing at the palace. “A year ago I had a vision and sent an email to Bastien [Daguzan, brand’s CEO] with two pictures of Versailles,” said Jacquemus after the show. “I told him that I wanted people arriving by boat and looking at the collection from the boat.” And that’s precisely what happened yesterday at the Le Chouchou collection presentation. Guests were escorted to the runway on quaint little off-white bateaux, and as we docked, models stepped out and walked in front of us with the palace in the background. The French designer certainly knows how to put on a show. Rather than shoehorning his brand into Versailles, he borrowed the elements of the place that coexist with his point of view, including references to one of its well-known residents, Marie Antoinette. In his most design-driven collection of late, there were elements of the famous queen’s love for theatrics and ballet, the utilitarian language Jacquemus often references, and, surpringly, nods to Princess Diana. Lady Di inspired the ’80s shapes of puffy and ruched silhouettes, a polka-dot dress, and the “big rounded sleeves that,” he promised, “will become a signature of Jacquemus.” There were also tutus worn as is or as petticoats or mini crinolines. From the ballet came the collection’s flat mules and rose-print tights. Cute.
Scrunched-up silhouettes were the show’s common denominator and gave the collection its name: Le Chouchou. “Everything was looking like a big chouchou,” or hair scrunchie, Jacquemus said, “and I think it’s nice to have something super precise that people remember. They can know that it is the Chouchou collection and remember the castle and the puffiness.” He Most compelling, however, was the designer’s inventive tailoring, which at times felt like a callback to his earlier collections. There were the backless blazers like the one he debuted at The Met earlier this year on Bad Bunny, here with cutouts that exposed tutus; a variety of jackets cut and cinched at the waist to friskily accommodate the mini crinolines; and others with one sleeve detached and gathered at the top. Also fun were tutus converted into micro shorts and presented as puffy boxers peeking out of men’s trousers – this was Jacquemus at his most sincere, offering a playful interpretation of royal dressing. It won’t be surprising to see Versailles-core trending on TikTok after this show, together with the existing balletcore.
Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!
Design & Culture by Ed 