Martine Rose took London’s fashion scene to an indoor market in Seven Sisters, presenting her first runway collection, with nail salons and vegetable stalls in the background. Martine’s day-to-day job is consultancy at Balenciaga under Demna Gvasalia, but for her eponymous menswear line, she takes a fresh look at clothing essentials. For autumn-winter 2017, the daring designer explored different, quite unusual for the fashion industry male characters – the banker, the bus driver, the office worker to name just a few. People, who rather don’t care about fashion, and their unawareness of how they look lead Rose to reinterpreting tailored jackets, dresscode-wise shirts and voluminous suit trousers. With their hands in pockets, the models seemed to come straight from a some kind of subverted reality. Minutes after the show, Martine told Dazed & Confused that her idea was focused on “polished, mid-town, almost American Psycho-style bankers”. Instead of taking her aesthetically-forward bank boys to a CBD location, she took another path. “I’ve been in Tottenham for ten years, so it was time to do something here – I wanted people to come to the market to see how amazing it is. But I really enjoy when things are slightly off – so I wanted to have this weird show inside it.”
Men’s – Seven Sisters Bankers. Martine Rose AW17
