Industry Veterans. The Row SS26

The Row is celebrating its 20th anniversary this year – meaning that Ashley Olsen and Mary-Kate Olsen are true industry veterans. And their brand is like wine – it does get better with age.

Spring-summer 2026 collection, photographed by Mark Kean (have you noticed the sudden Kean-ification of ad campaigns and editorials? He’s certainly got something of early Steven Meisel), is a fine study of what the Olsens were always interested in the first place: the basics. Don’t forget that The Row’s primary idea – and promise – was to create the most perfect t-shirt. There were a couple this season, as perfect as the ikebanas documented in the lookbook.

Other than crisp cotton shirting, lived-in tailoring, and startlingly monastic black evening dresses that could play a role in an Ingmar Bergman film, there was that one, chic accessory that was responsible for all the inventive styling: a bejeweled, rectangular brooch. Of course, it’s straight out of Miuccia Prada’s sciura playbook (the Olsens are known for referring – sometimes borderline imitating – designers like Martin Margiela or Yohji Yamamoto). A brooch can elevate any dress, fasten a cardigan like a scarf around your neck, or just be, on a jacket’s lapel. Now, since the Olsens have made their stance on this little tiny accessory, expect a lot of mini-essays about the art of wearing a brooch from Substack girls.

The designers, fully based in Paris for a couple of seasons now, know how to keep their loyal clients – and online admirers – in chokehold, in the most noiseless, elegant and sensual of ways.

ED’s SELECTION:

The Row Lea Draped Silk-crepe Tunic


The Row Zalenka Cropped Cotton And Cashmere-blend Twill Straight-leg Pants


The Row Leather And Mesh Ankle Boots


The Row Maxi Classic Calf Hair Belt


The Row Frank Corduroy-trimmed Cotton-canvas Jacket

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

Luxe Asceticism. The Row Resort 2026

Back in Milan, Miuccia Prada and Raf Simons read the room with their beautifully wrong Prada collection that challenged the ideas of femininity, beauty and perfection. Their women, wearing creased sack dresses and crude leathers, looked as if they barely woke up, not really caring about their appearances. This new rawness felt unexpected and refreshing amidst all the glossy and flashy moments in Milano.

That new (lack of) energy arrived to Paris. Remember quiet luxury? You thought she’s dead just because Alessandro Michele is doing Valentino? Well, she’s back. But now her name is “give us nothing”. And she’s isn’t that obvious.

Sleepiness and (undeniably good-looking) sloppiness is what The Row’s latest collection emanates with. Mary-Kate and Ashley Olsen draped their models in greyish wools and cashmeres, wrapped their heads with black felt, and gave them tights (no shoes were in sight). The collection read like a harsh and disciplined exercise in reduction, heavily informed by references to Hermès-era Margiela and early Yohji Yamamoto. This wasn’t the stale minimalism of New York shows (do you even remember that Calvin Klein debut by Veronica Leoni?), but some sort of new level of luxe asceticism. The Olsens know how to intrigue. The brown, cropped mink-fur coat styled with nothing but black tights was a tectonic moment of extreme chic.

ED’s SELECTION:

The Row Stepny Oversized Wool And Cashmere-blend Turtleneck Sweater


The Row Lana Patent-leather Pumps


The Row Lidia Silk Midi Dress


The Row Isotani Belted Cashmere And Silk-blend Cardigan

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

Therapy. The Row Pre-Fall 2024

We’re midway of Paris Fashion Week and I’m fashion weak by now. The Row, since moving to Paris, serves as a relaxing intermission. With Ashley and Mary-Kate Olsen‘s brand, there’s no hurry, no gimmicks, no bullshit. For pre-fall 2024, the designers delivered simple draping and oversize volumes, luxe layered T-shirt and tank dresses, beach towels thrown casually around the neck (the orange one is so me) and the satin hotel slippers. It’s a fashion detox, done in the unfussy manner of Martin Margiela’s days at Hermès. The tailoring was louche and loungey, with drapey black trousers and a sleeveless funnel neck top worn with a gold bracelet on the upper arm. A cream paisley evening jacket (worn by Małgosia Bela) for the day, pajama pants and a red cashmere robe for the evening. While many designers have tried this season to do pinafores, The Row succeeded in making one a stylish woman would want to wear in black over an oversize white T-shirt. Mostly working in neutrals, they did sprinkle in flashes of cobalt, orange and red, like garnishes on a seaside cocktail. And little extras, like gold toe rings on freshly pedicured feet, and high-crown sun hats added the right notes of whimsy.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!

NET-A-PORTER Limited

Jackie And Carolyn. The Row Resort 2023

After two years off the runway, Ashley and Mary-Kate Olsen brought their resort 2023 collection for The Row to Paris. They weren’t doing interviews and the brand didn’t release a statement, but when American designers have swapped New York for Paris in the past they’ve typically talked about the city’s more international audience and elevated playing field. The Olsens need little help with their profiles, so let’s assume they thought they had something new to say about their fashion. As it turned out, they did, and it speaks volumes. The line-up finds them in a more playful frame of mind than we’ve come to associate with The Row. The elegance and sophistication remain, but they also dabbled in hyperbole, in the form of extra-long sleeves and neck grazing, exaggerated 1970s collars, and explored surprising retro flourishes like pillbox hats, muffs, and top handle bags in the crooks of arms. If Jackie Kennedy and Carolyn Bessette-Kennedy joined wardrobes, this The Row collection would be it. Some looks, including an evening dress made with a chartreuse-colored wool blanket wrapped and draped from the torso, reminded you of the Japanese designers who made their own transitions to Paris in the 1980s. Is the Olsens’ minimalist phase over? Not exactly. Most of these looks were head-to-toe monochrome or black-and-white, and there were no prints or much in the way of other distractions. The silhouette was still rooted in tailoring and the shoes were low-heeled and grounding. The difference was this collection’s looseness. Not in terms of volumes, but in terms of the fun it was willing to have. See the fine cashmere sweaters that twisted in back to reveal the white poplin shirts below them, the jabots as oversize as the pointy collars they accessorized, the back-to-front coats, and those long sleeves. Graceful fashion that makes you smile feels like the right instinct for the current moment.

Collage by Edward Kanarecki.

NET-A-PORTER Limited

The Row’s Vintage Selection

It’s no news that vintage is taking over the fashion industry. Sites like Vestiaire Collective and The Real Real are growing competitors for the big on-line empires like Net-A-Porter or Farfetch, while vintage Westwoods and Muglers are historically (and aesthetically) worth more than any trendy, “new season” arrival. Even some brands are opening up to the possibilities of vintage. Dries Van Noten’s Los Angeles store has an expansive section of the label’s archives, all available to buy. And now, The Row is the latest to join the conversation with their newly opened, on-line “Galerie“. I’m pretty much sure that those are Ashley and Mary Kate Olsen‘s personal treasures: an Issey Miyake trench coat from 1979, Chanel haute couture navy total-look from the 70s, John Galliano’s black kimono dress from his iconic spring-summer 1995 collection, some Comme Des Garçons singular items from the 80s and 90s… all items are upon request, but I guess they won’t sit there for long. Hope the Olsens are planning to update their vintage selection from time to time with new, unique garments! Oh… and just imagine wearing those gems with The Row’s investment pieces (maybe even from the second hand?).

Photos via therow.com