She Knows. Maryam Nassir Zadeh AW25

August 9, 2025 | Design & Culture by Ed

Maryam Nassir Zadeh has just released her autumn–winter 2025 lookbook, and it instantly makes you start thinking about September dressing and all its layering-perfect charms. Maryam is one of those instinctive designers who effortlessly create not fleeting trends, but new “ways” of dressing. The New York–based designer offers pieces as simple yet utterly chic as a mini fur scarf – designed for both women and men – tied loosely around the neck and styled nonchalantly with oversized suits or bubblegum-pink blousons. There’s a lot of tying in this collection: from a cummerbund-shaped, bi-color belt cinched over pleated trousers to a strapped bonnet – its silhouette a nostalgic nod to 1920s headwear – Nassir Zadeh treats accessories as objects to play with. Even the fringed-belt-slash-skirt can be worn with ease beneath a teddy-bear jacket and over a pair of warm tights. She just knows.

GET THE LOOK:

Pologeorgis Lamb Shearling Fur Scarf

TOTEME Faux Fur Scarf

Saint Laurent Ribbon Faux Fur Scarf

Gorski Select Lamb Pull-Through Scarf

Collage by Edward Kanarecki.
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Icecream-hued Chic. Maryam Nassir Zadeh SS25

December 22, 2024 | Design & Culture by Ed

For spring-summer 2025, Maryam Nassir Zadeh delivers her trademark (es)sense of cool. It’s one you just can’t fake; authenticity and realness have always been Maryam’s key codes, whether we’re talking about her label, her boutiques in New York and Paris, or her personal style that’s on so many brands’ moodboards. The experiments with clothes, textures and colors she conducts in her wardrobe are reflected and refined in her ready-to-wear collections. You can tell the designer is really into silky transparency this spring season, and she made it extra-intriguing (and extra-sensual) thanks to an idiosyncratic color palette pulled from “ice cream” hues like mango, guava, pistachio, and cherry (she posted a lot sorbets throughout the summer on her IG!). All that delight got brilliantly balanced with mannish, earthy brown tones. The juxtaposition of ultra-feminine slip-dresses and ruffled sheer skirts with more masculine elements like vintage-y leathers and flannel shirts (a mix & match delightfully orchestrated with the help of stylist Camille Bidault-Waddington) makes this collection feel even more appealing.

Collage by Edward Kanarecki.
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She’s A Textile Girl. Maryam Nassir Zadeh AW24

April 12, 2024 | Design & Culture by Ed

Maryam Nassir Zadeh has finally dropped her autumn-winter 2024 lookbook, and oh boy, it’s so good. The designer is one of the leading fashion voices of New York, and she certainly doesn’t need the platform of New York Fashion Week to prove that. Nassir Zadeh’s textile-informed (“I’m a textile girl“), tactile approach to her brand is widely copied by up-and-coming brands, but nobody does it so authentically and with such instinctual ease as her. There’s just lots and lots to love in this new collection, from the styling (perfectly matching the look-book’s location, shot somewhere in the South of France) to the clothes and accessories. The pastel pink fringed scarf in either pastel pink, beige or graphite, made from soft suede, will very likely become the label’s top-seller: you can drape it around the neck in many different ways or wear it as a shawl. Styled with new season workwear jackets, the vibe of this pieces is supremely cool. The goovy fringe story continues in skirts of different lengths. Then we’ve got citrus-colored metallic-threaded Indian materials made into charming bra-tops, mini-bags, and boxers. The designer recently visited Rajasthan, so that sun-drenched color palette definitely originates from that experience. Maryam achieves more with less, but she isn’t really after minimalism. She offers playful garments, but not in an adorned way (there are pretty much no superfluous embroideries or embellishments in her work) – it’s more about the way you can nonchalantly style and layer these pieces. The New York-based designer keeps on experimenting with merging womenswear with menswear, and the results are more than inspiring. “I’m putting the men in more feminine things and the women in more masculine things,” she noted. “It’s a full circle moment.”

Collage by Edward Kanarecki.
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Go With The Flow. Maryam Nassir Zadeh SS24

November 30, 2023 | Design & Culture by Ed

“Spontaneous” is a word that well describes Maryam Nassir Zadeh’s design practice. The spring-summer 2024 „Rush” lookbook is a result – not by choice, but by circumstance – of total spontaneity, as it was styled and documented during one afternoon in Paris. „The exhilarating exercise was taken as an activity of being in the moment surrendering to circumstance and making the most an afternoon with people you love around a medium you love, clothing”, said the New York-based designer of the go-with-the-flow process. Following your guts and instincts is the best possible advice anyone in fashion should take close to heart, and while sadly not many follow it, Nassir Zadeh proves that its utterly true. The collection, paired down in fabrics and styles, is a sincere return to the designer’s core and past styles, as well as a reiteration of her favorite summer clothes. But there were also novelties that will be enjoyed by the brand’s loyal fanbase. One of the heroes of this lineup is a wrap that can be worn as a skirt or a dress that was inspired by a cover-up Zadeh’s mother wore in the ’90s. It’s essentially an easy-peasy scarf-topped skirt that you self-tie. It’s vacation-ready but also has that lived-in Lower East Side cool with which Zadeh’s work has become so synonymous. “What I’ve been trying to achieve for so long is this sensibility which I look for a lot… when a garment has spirit in it and it has lightness and delicacy in the way that it’s made.” Love.

Collage by Edward Kanarecki.
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Clothing That Has Life To It. Maryam Nassir Zadeh AW23

March 26, 2023 | Design & Culture by Ed

Maryam Nassir Zadeh skipped New York Fashion Week this season, and instead shot her autumn-winter 2023 look-book at her parents’ house in Los Angeles. Lately, the designer enjoys revisiting places and things she loves and seeing them afresh. “We got inspired by the idea of building a core collection, which we had never done before,” the designer explained. There were not-so-basic, quintessentially MNZ pieces aplenty here, from her signature backward pants to leather bombers for all genders, greatcoats to kilts, rendered in materials like pinstripe and corduroy. These are items that the designer still finds relevant after all these years and wants her customers to be able to come back to again and again. While going through the clothing archive she stores at her childhood home, Zadeh came across her RISD portfolio and pieces from her earliest collections. The garments and textiles she made back then didn’t just look relevant to her today; they reinforced her desire to get even closer to her work. “I really want to create textiles and make clothing that has a richness of texture and life to it,” she said. Some of the pieces, like a sash dripping with beads, are whimsical one-offs made using vintage materials; others, like an embellished stretch-lace bodysuit, will go into production. It’d look great with a pair of asymmetric laced leggings that have the special off-ness that defines the brand. In a reflective mood, Zadeh set her own pace this season. Post-lockdown, she mused, we have “a new relationship with the times, and it really has to do with things being fast. I don’t think I have to do what everyone’s doing and be so fast; sometimes doing less is just so much more. That’s where I’m at.” Going forward Zadeh will present her collections publicly by choice. The nostalgic turn her work has taken is connected to her belief that what you need you can find within yourself. As she put it: “Some things are just part of you, and some things are where you start, and then even if you go far, you still arrive back to where you began.” Zadeh’s collection might be fragranced by déjà vu, but it has the potential to take you places you haven’t yet been to.