Colour Apogee. Matty Bovan SS17


Matty Bovan can be described with one word: colour. Remember the graffiti-like doodles on Marc Jacobs’ spring-summer 2016 backpacks and coats? That’s Bovan’s (and his colleague, AV Robertson) work. If you type @babbym into your search bar on Instagram, prepare for an apogee of extremely layered make-up looks, glitter, paint and spontaneous sketches. Basically, Matty is on everybody’s lips in the industry for a pretty long time. So seeing his debut collection during Lulu Kennedy’s Fashion East show was a perfect occasion to completely absorb, and get the point, of the designer’s cheerful, rainbow-coloured world.

With support from Love Magazine‘s Katie Grand, Matty sent a line of “really cool” models down the runway – there was Lily Sumner, Teddy Quinlivan, and even Lily McMenamy, all in Bovan’s energetically hand-printed trousers and hand-knitted, quite unclassified garments. Even Stuart Vevers, the creative director of Coach, let the art-school dreamer sugar-coat the brand’s classical leather bags for this event. In a range of fun-clothing, we can find fish-net sweaters and neon-green dresses, chaotically cut up and fringed. Matty’s inspirations for spring-summer 2017 included a line of artists and photographers, who never said “no” to colour, and a DIY kind of way of making things: Stephen Sprouse, Keith Haring and Maripol. Miranda Joyce, who collaborated with the Matty on make-up, took hints from Nina Hagen, the “Godmother of Punk”. London is about limitless creativity, right?





What’s Coming for SS17?

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Via @natalia_misbhv

So, what’s coming for the spring-summer 2017 season? New designers debutting at big houses; young labels that will steal the spotlight; beauty cannon redefining moments; grear and bad collections. But, why are we thinking about summer of the next year? Note: first days of September – New York Fashion Week kicks off. And August is about to end soon…

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On the 10th of September, Natalia Maczek and her team will hit New York with a first ever, MISBHV presentation. Coming straight from Cracow, Poland, the streetwear brand (adored by my friends here) is known for its über-cool, defiant aesthetic. Think gothic fonts, over-sized everything and strip-tease platforms. You might think it’s a wannabe Vetements – but no, MISBHV was nailing it on the Polish streets long time before the French collective’s fame.


It’s hard being a young and independent fashion designer in Paris, fighting for attention in the crowd of Chanel-s, Balmain-s and Vuitton-s. But still, a wave of young, French designers thrives to convey their vision of fashion. Meet Koché, the creation of Christelle Kocher, the new girl in the schedule and a second-time LVMH finalist .“I’m sharing my Paris with other people,” is how she described her AW16 unusual venue of her fashion – the 18th-century Passage du Prado, which nowadays is adopted by African hairdressers and little mobile phone shops. So, no – it’s not Grand Palais or a Rue Saint Honore showroom. I tell you – keep Koché on your radar.


Sander Lak, the man behind Sies Marjan, is into the 90s, and that might be the reason why his pastel-pink pieces got sold out within the minutes on-line. Although AW16 was his first season, the New York-based designer, takes it easy in the fashion industry. With his experience (he used to work at Dries Van Noten) and colour sensibility, I bet he will pull off another, jaw-dropping outing this season.


London is burning with talents, and Fashion East understands the needs of young individuals. That’s why, the SS17 scheme is really exciting: we’ve got A.V. Robertson, who envisions another dimension of embroidery and embellishment; there’s Matty Bovan, a LVMH prize winner, who worked (together with Robetson) on Marc Jacobs’ prints, and collaborated with Miu Miu on their latest presentation. We will also get to know Mimi Wade and Richard Malone closer during the upcoming London Fashion Week.

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Anthony Vaccarello was announced as the new creative director at Saint Laurent, and his debut in Paris will tell, whether he’s able to take a big house under his wings. There are three options – he will go Hedi Slimane’s path, delivering a grunge-y set of clothes; he will do it the way he does it at his namesake label; or, he will literally shock everyone. I hope that the last option becomes true. For now, there’s a lot of Anja Rubik on his Instagram.


Maria Grazia Chiuri is another designer who will soon debut at a major, French maison. Well, in fact she switched Valentino for Dior. Good for Dior.


Boucher Jarrar‘s start at Lanvin isn’t the best. Just take  look at her “first” collection, so resort 2017. Sure, pre-collections should be commercial, but… they shouldn’t be that boring Alber Elbaz’ frivolous legacy is erased for good, while Jeanne Lanvin’s quintessence is barely here. Time will show, whether Bouchra’s clean minimalism does any good for Lanvin.

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Demna Gvasalia‘s debut at Balenciaga is already behind us – but I can’t wait to see what is he up to for spring-summer 2017.

September, come!