Men’s – Neo Archetypes. Salvatore Ferragamo AW20

The only thing I disliked about Salvatore Ferragamo’s autumn-winter 2020 for men was the ‘millenials’ talk – isn’t using this marketing term slightly outdated? Still, Paul Andrew’s collection was really good. The peculiar way young guys address masculine archetypes was apparently revealing for him. “Millennials break down archetypal references, mixing them into new categories that defy categorization,” Andrew said. He identified six different alpha-male paradigms of masculinity: the businessman, sailor, surfer, race car driver, soldier and biker. These served as canvas to create new masculine style species, mixed together into a freeform hybrid. “Once upon a time, men identified more clearly with these categories,” said Andrew. “If a surfer wanted to go to Wall Street, he surely didn’t know what to wear. Today you might be easily wearing surfer-style pants with a tailored jacket.” Maybe that’s a bit of an exaggeration. Still, he has a point. If you sum up a sailor & businessman archetype, what do you get? Answer: A perfectly tailored peacoat in the finest herringbone Scottish tweed. If you’d like to add a bit of your inner 1980s California surfer to the mix, you’ll wear a matching pair of oversized shorts over the trousers of an impeccably tailored pinstriped suit, a three-piece extravaganza fit for a new breed of businessman & ocean man. Or else, the soldier & surfer combo could result in a daring twist on the camouflage pattern, inspired by a Hawaiian shirt and reworked in military colors. Probably, less words would work even better for this inventive line-up.

Collage by Edward Kanarecki.

Men’s – Apocalyptic Party. Marni AW20

The audience was directed to a cavernous dark space, trespassing similarly dark tunnels outlined with thin, colored neon lights. The tunnel opened onto a pitch-black space with a labyrinthine neon-lit floor layout, with barely perceptible human silhouettes scattered around. The audience was kept standing. The Marni troupe (which was actually a dance collective, directed by Italian choreographer Michele Rizzo) emerged in slow-motion from obscurity as if in hypnotic trance. Awakening from their sleepy state, the dancers started moving and swaying to trance music, holding onto their spots as if glued to them. Then they started moving about at a snail’s pace. Then the beat and the energy changed abruptly and the Marni-clad collective started marching about as if propelled by a sudden urge, circling around in manic mode, until the pace wound way down again. This was no longer a fashion show, but an art performance. No wonder why focusing on the clothes was challenging. But still, the show wasn’t here to conceal the clothes. The fashion repertoire was highly eclectic, as usual from Franceso Risso. Tailoring mixed with big, slouchy shapes. Coats were bisected, jackets were dilated, sweaters fragmented and juxtaposed. Scraps of fabric were pieced together in patchworks. Nothing seemed to make sense – yet all coalesced beautifully into Marni’s stylish madness. But there’s no Marni show without a piece of Risso narrative. “It’s a dance which takes us to the end of love. The end and the beginning of love. I was thinking about Edgar Allan Poe’s ‘The Masque of The Read Death’ and about Prince Prospero,” said the designer. The story goes that Prince Prospero locks himself in an abbey with a crowd of friends for a masquerade ball, attempting to escape the plague. The Red Death infiltrates the abbey with exterminating results. “Today it was our court of Prince Prospero’s noble friends dancing to the end of love and locked in our castle,” continued Risso. “They are a collective in a never ending party, wearing multiform uniforms… objects with a life of their own, heirlooms, something we have to protect.” It’s not the first time when the designer goes apocalyptic. Theory aside, back to the clothes: they were made from assemblages of old scraps of fabrics and leftovers of 1950s deadstock. Risso’s poetic way of addressing new methods of creating and producing clothes (recycling, upcycling, assembling, reusing!) is a consistent approach, which still seems to be missing at other luxury brands. A big yes to this collection.

Collage by Edward Kanarecki.

Men’s – 25 Years. Dsquared2 AW20

While I can’t recall Dsquared2 catching my attention in the last few years, Dean and Dan Caten‘s men’s autumn-winter 2020 show – simultaneously being their 25th anniversary show – was something the label needed: sharp, naughty and distinctly Dsquared2. The collection paid homage to the label’s past – think whild, shouty, at times crappy 2000s fashion. Probably the oversize knit blanket coat was a nod to Naomi Campbell’s first look at their notoriously great autumn-winter 2003 airplane show. There was Western-inspired style they conceived for Madonna’s “Don’t Tell Me” video. The collection was also all about sultry pioneer vintage. The silhouette was narrow at the bottom (tight kicked pants and jeans for boys, bare legs for girls topped by under-butt skirts) and volumized above (big shearling jackets, fake-fur fringed herringbone overcoats, a great waxed horseman’s long coat). Also, when was the last time ripped denim and plaid shirts looked so hot? One might wonder if the beginnings of 2020s should look back at 2000s fashion in such a literal way. But it’s Dsquared2, it’s a glossy, loud, non-stop after-party.

Collage by Edward Kanarecki.

Men’s – Pure and Forever. Jil Sander AW20

For the autumn-winter 2020 season, Lucie and Luke Meier presented their men’s Jil Sander collection at Pitti Uomo in Florence. In the complex of the Santa Maria Novella, where the show was staged (accompanied by three huge heaps of marigolds), stands an ancient pharmacy dating back to the 13th century in which balms and salves have been concocted from calendula for generations. This created a connection to the fine silk tassels – confession box Catholic, but here mostly in monochrome – that sparked thoughts of local historical attire, as did a carefully roughened white habit that passed in the collection. Still, the Meiers don’t need references to stand behind their clothes. Lucie spoke of wanting to make garments with lifetime appeal (“cherishable clothes”). The Shetland knitwear, the fantasic, over-sized tailoring, the ornamental, yet subtle beaded details on the coats – those are clothes that will stay with you forever and never get out of fashion.

Collage by Edward Kanarecki.

Men’s – Ritual. Charles Jeffrey Loverboy AW20

While men’s London fashion week seems to get gradually less and less popular, there are still some labels that shine some hope for the once prospering event. “It was a modern-day Scottish sacrifice,” said Charles Jeffrey backstage of his Loverboy show for autumn-winter 2020 season. There was an installation of a hollowed-out tree hung with CDs and topped by a disco ball silhouetted against the dark on a platform at the end of his runway – a place for the ritual propitiation of the ancient, abused forces of nature. So it seemed, as his characters came and went, some dressed in costumes hung with horse brasses and sporting huge equine quiffs, others in Loverboy tartans, and still more in pannier dresses. Another sect looked like a cult of eco-paganists clinging together in their own dance of lament. But other than theatrics, this line-up was the most accomplished collection from the designer yet, clothes-wise. Jeffrey has traversed that stage of his career where he has presented symbolic statements and reached a point where his tailoring fits impressively (and sexily). His waisted, puff-shouldered jackets, flared asymmetric suits and tartan trousers beat with London’s old school spirit. Fantastic dresses (genderless!) and great coats. Even the “commercial” part of the collection – bold Loverboy merch – feels right.

Collage by Edward Kanarecki.