‘Jimaguas’ means twins in Cuba. Sayana and Claudia, Spain-based twin sisters who happen to be designers, define Gimaguas not just a clothing brand, but as their personal story. Both of them love to travel the world in search of unique, well-made handcraft. The label was born in 2016, while studying fashion (Sayana) and finance (Claudia) in London (this way, a perfect bounding of experiences took place). Every capsule collection is created in close co-operation with artisans from around the globe: Jaipur, Madagascar, Laos and Mexico, just some examples. Despite the fact that Gimaguas is an online retailer, Sayana and Claudia like to give a more personal approach to every collection through pop-ups in Barcelona, Madrid, London or New York. This way the designers can present one-of-a-kind products and all the stories behind them in the most intimate of ways. What Gimaguas feels like? A continuous selection of unique goods that evoke the twins’ love for summer, travelling, walking barefoot and collecting treasures from hidden paradises. At the moment, the label sells wool crossbody bags with floral embroideries, wool ponchos and cardigans (all hand-made in Mexico), duvet jackets made by women in Karuna Social Programme in Nepal and easy, vintage-y jewellery that will bright up any look. Nearly every piece is low in stock, if not already sold out (and they were “dropped” just a few days ago!). Gimaguas proves that ethical fashion can be both affordable and beautiful. Discover more right here.
Collage by Edward Kanarecki.
















Sister by Sibling- this youthful and cool collection by London based Sibling for women is just right for Summer- lots of exposed body, swimming wear and colours were seen in this great collection. I really loved this shade of violet that was present her- so refreshing! Blooming flowers for sure inspired the designers of this label- the last looks looked like flower bombs. There is also this part about transparent nets… perfect for a beach party spent in a sexy way!


Richard Nicoll- Richard’s SS14 collection felt a bit too last season- stripes and geometry aren’t on A list. I expected something better from Nicoll- his last collections were reallu cool with their minimalistic vibes. Well, I can’t say the collection is bad. No it is not, but could be a bit more different. It’s chic, but not for London’s creativity. However, it’s for sure very comfortable and practical…
House of Holland- I love this! It is so Frida Kahlo! The collection from Henry Holland is inpired with Mexico- that’s visible- all these colours, prints, again colours- are really cool. I am certainly in love with the religious t-shirt and purple dresses with heart prints- so romantic. The tank tops and blouses from the collection would be perfect for a small Mexican trip… thumbs up for this fantastic collection!




























