Life is an unexpected journey: that’s the morale conveyed by Adrian Appiolaza‘s first menswear show for Moschino. Before he left Argentina for Europe, the designer once held down a job selling insurance. To present a respectable façade to potential clients, his employer obliged him to wear a company-provided suit. He felt like a prisoner of that ill-fitting, sad suit. That formative trauma collided with something once said by Franco Moschino himself: “it’s better to dress as you wish than as you should.” Appiolaza began his spring-summer 2025 story of resilience and traveling through life with ironic takes on corporate attire. A shirt skirt worn with a real shirt but unreal suspenders and a four-button suit teamed with three hats were amongst the first of many cheeky, archival references. The soccer-ball sweater teamed with a tri-starred baseball cap was a salute back to Argentina, while the Italian flag soccer couple – one with an authentic red sauce splattering! – was a gesture to Appiolaza’s new creative home. Franco Moschino’s recurring goose motif returned in prints on skirts and shirting in a hokey, bucolic countrywear duet. The closing looks reminisced something accidental lovers would wear – and get married in – on a nameless island after a ship wreck. The all-white heavy linen suit with a sleeve skirt is a fresh take on groomswear. The models walked their finale around piles of lost luggage that symbolized the tangle of transformational journey narratives. This designer is really on to something with his vision for Moschino.

Collage by Edward Kanarecki.
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