Milan Fashion Week

Moschi-yes. Moschino AW24

| Design & Culture by Ed

Adrian Appiolaza‘s Moschino debut collection felt like a gush of much-needed fresh air in Milan – and the beginning of a very promising, new chapter. The brand needed an urgent revamp after a decade of Jeremy Scott’s camp over-the-topness. In November, the heart-breaking passing of Davide Renne (who became the forth creative director of Franco Moschino’s label just a month earlier), shocked the entire fashion industry. Appiolaza’s appointment was announced barely a month ago, and his first collection – completed in such short period of time – proves that he’s a supremely talented designer. The autumn-winter 2024 collection reflects the tongue-in-cheek spirit of the brand’s founder through a number of riffs and referenced: the over-sized silhouettes, XXL polka-dots and tomato prints, Rene Magritte-esque prints and the in-your-face flag of Italy used as the colour blocking palette for a couple of dresses and tops. Appiolaza also managed to convey the nearly-forgotten, super-chic spirit of the house which was contrived by Rosella Jardini in the 2000s: think slip-dresses covered in pearl necklaces or finely cut tailoring. But the line-up tells us a lot about Appiolaza himself, who for a decade worked at Loewe, and earlier with such creatives as Clare Waight Keller, Marc Jacobs and Miuccia Prada. The Buenos Aires-born designer is an avid vintage fashion collector – make sure to follow his page on Instagram! – with a soft spot for Martin Margiela and Comme Des Garçons. There’s an interesting connection between Moschino and Margiela – both designers played with surrealism and deconstruction, but in aesthetically different ways. Appioloza showed a bustier made from ties; trench coats worn inside-out; hats that looked like paper boats. Those little moments of humor are what Moschino used to be in its origins, and the new creative director certainly embraces that in a stylish, unconstrained way. Bravissimo!

Collage by Edward Kanarecki.
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Romance With The Past. Prada AW24

| Design & Culture by Ed

Prada o’clock is Milan Fashion Week’s prime-time. And with a collection like today’s outing, Miuccia Prada and Raf Simons once again confirm that their dialogue is the ultimate creative powerhouse. The autumn-winter 2024 collection, presented on a glass runway elevated above terrarium of moss and streams, is an exploration of notions of beauty, of a contemporary world formed by memories. Romance with the past is a recurring theme in Miuccia’s work, and it seems that Raf is feeling more and more comfortable with playing around with the old-fashioned feminine decorum: prim cardigans, lace, bows. But in case of Prada, the old always feel new, revelatory and simply unexpected. Dresses were covered in layers of ribbons, but don’t you dare calling it “coquette“. These women, a bit bourgeoisie, a bit activists, in their knee-length boots and biker caps, aren’t here to lounge. The suiting and outerwear looked “normal” in the front, but in fact was absolutely revealing in the back. Prada and Simons really indulged themselves in the richness of textures and layers: we have feathers, crushed velvet, butter-smooth leathers, technical cotton, fur trims. Speaking of leather, these cropped perfectos – styled with apron-like skirts – felt so good. If “sexy” wasn’t really addressed so far in the creative duo’s work, then this collection delivers many levels and ideas of sexuality, from something kinky, even perverse, to classic Old Hollywood allure (think housecoats with sharp waists and the cold-shoulder moment of the finale dress kept in the most hypnotic shade of Victorian purple). A total YES.

Collage by Edward Kanarecki.
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intensità. Etro AW24

| Design & Culture by Ed

The first day of Milan Fashion Week was hard to watch: messy and silly-looking Diesel where the Y2k-mania starts to feel stale; Kim Jones’ Fendi that left you with no impression (a worst feeling a collection can give); lots of Prada knock-offs and a couple of emerging Italian designers that literally have no direction.

A light of hope was seen at Etro – metaphorically, as the venue was bathed in darkness. Marco De Vincenzo‘s vision for the Italian label is taking shape. Sometimes, designers really need time to find the right balance at a brand. The autumn-winter 2024 show had huge, slightly disquieting effigies of masks inspired by Greek tragedies placed in the middle of the runway. The collection was called Act. “It’s that in my role as Etro’s creative director, I feel torn between authorship and interpretation. It’s a constant struggle that sometimes takes an emotional toll, yet it’s deeply generative. The masks are a symbolic manifestation of this inner turmoil.” The co-ed collection had an almost somber undertone, as if De Vincenzo had tried to unearth a darker, unknown side of Etro, bringing the brand along on an unmapped journey of self-discovery. Colors were muted, progressing from sensuous earthy tones to the intriguing depths of pitch black – a first for Etro, a brand which is usually affiliated with chromatic exuberance. But De Vincenzo is keen to experiment, and he feels confident and mature enough to chart new paths. His penchant for quirk can be both disconcerting and surprisingly fresh. De Vincenzo’s take on the brand is also much more radical and unapologetic rather than romantic. Silhouettes were kept fluid and unstructured, yet draping and plays on asymmetries read as a bold statement, counterpointed by oversized tailoring that had presence and charisma. “I’ve felt the need to raise the bar,” said De Vincenzo. “I sense around me the desire for more intensity in fashion, for a creativity that doesn’t have to justify itself but can just be, that doesn’t seek perfection, but rather emotional expression.”

Here are couple of my favourite Etro pieces you can shop right now!

ED’s DISPATCH:


Off-the-shoulder Fringed Floral-brocade Midi Wrap Dress



Oversized Wool-blend Jacquard Cardigan



Printed High-rise Flared Jeans



Leather-trimmed Embroidered Printed Canvas Belt



Printed Silk-twill Blazer



Pleated Checked Woven Wide-leg Pants

Collage by Edward Kanarecki.
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Men’s – Perfetto. Zegna AW24

| Design & Culture by Ed

Zegna‘s autumn-winter 2024 collection is probably my favorite of the entire Milan Fashion Week. It’s just perfetto. Collectively made in a beyond color palette of butter, burnt orange, asphalt and the inkiest of blues, Alessandro Sartori‘s latest line-up was about the greatest coats – from a sweeping raglan sleeved number to a padded cashmere coat with an almost suede-like hand, I’m drooling over each of them. “I wanted everything in natural materials: washed cashmere, treated cashmere, quilted cashmere, beaver cashmere and upcycled cashmere,” explained the designer. These cashmere knits look heavenly on the screen, so I just can’t imagine how good are they IRL. Sartori’s standout idea this season were the work jackets and outer shirts – all cut with patch pockets, wide sleeves and generous proportions. The designer offered many looks with detachable collars, or collar choices, in either rawhide or stiff felt, giving a sharp finish to the jawline. And his trousers are simply the best of the sartorial power of “Made in Italy” (did you get my Ed’s Dispatch newsletter on “Italianity”?).

Collage by Edward Kanarecki.
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Men’s – Prim And Perverse. JW Anderson AW24

| Design & Culture by Ed

Jonathan Anderson said in his autumn-winter 2024 preview: “Eyes Wide Shut is one of my favorite films, and I actually think it’s a great Christmas film.” It was, however, two viewings last summer that led to this JW Anderson collection. “I’ve never made anything about a film before,” said Anderson. “This is also the sexiest we’ve ever gone – as far as I can go.” Fashion world has a great affection for this Stanley Kubrick fim. Lately, Puppets & Puppets had an entire collection dedicated to this spicy romance-thriller. In case of Anderson, the result was a diverse design range, spanning from prim to perverse: both in menswear and women’s pre-fall, at moments in a Prada-ist manner (fun fact: in the 2000s, the Irish designer used to work around Prada at Brown Thomas in Dublin; there he met Manuela Pavesi, Miuccia’s right-hand, where she consulted the brand’s merchandising). For the collection’s hero print, Anderson contacted Christiane, Kubrick’s widow, regarding her paintings that the director used in his films (including A Clockwork Orange and Eyes Wide Shut). These paintings were what spanned the triptych knit jersey dresses: other pieces featured a portrait of a family cat, a pot plant with a barcode still on its tub, and a car interior. Said Anderson: “I thought what was interesting is the psychology of this idea of bringing someone from the background to the foreground.” This was about as literal as Anderson got. The collection contained neither Christmas trees nor masks – although Nicole Kidman was on the soundtrack, delivering the near-to-last line of dialogue – however a palpable spirit of twisted bourgeois eroticism ran through the darkened runway as fil rouge. Red, with all its implications, headlined in an oversized velvet evening jacket for men. The jacket’s womenswear counterpoint was a red velvet jumpsuit with one disordered, asymmetrically cut leg that seemed at the intersection of sleepwear and evening wear. Anderson’s own recurring predilection for shorts was satisfied afresh via some wonderful rib knit pieces – sometimes partnered with cardigans, sometimes not – from whose edges oozed suggestive, unsettlingly domestic whorls of satin. Dressing his female and male models in tights over panties gave a less figure-skating aspect to the trophy underwear trend.

Collage by Edward Kanarecki.
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