In my opinion, the silent revolution going on at Bally is the most exciting phenomenon in Milan. Simone Bellotti’s vision of the brand very smartly – and with lots of wit – references Switzerland, the homeland of Bally. On the spring-summer 2025 moodboard, he had an eclectic mix of imagery, but one portrait stood out, that of Hugo Ball, the sound-poetry author and founder of the Dada movement in 1916 Zürich. Surrounding Ball’s image were photos of rustic, oddly-shaped cowbells, rusted shoehorns, and Man Ray’s artwork The Gift – a flat iron with thumbtacks glued along its sole. What captivated Bellotti about Ball’s portrait was the striking costume: a tall cylindrical hat and a metallic cone-shaped cape, with a stiff high collar framing his face. “I like its simple precision,” Bellotti remarked. Bellotti revisited the mountain-like, sloped-shoulder silhouette throughout the collection, integrating it into the necklines of coats and blazers. In some ensembles, this shape was paired with curved lines inspired by cowbells, reinterpreted as rounded miniskirts – some of which were lifted at the front to reveal matching culottes beneath. The concept was great, but the effect looked ill-fitting most of the time. Still, there was a standout piece: a burgundy leather coat featuring a sloped collar and shoulders, with a cinched waist that flared into a poufy pannier skirt (very Prada autumn-winter 2009).

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!