Simple Things. Molly Goddard Resort 2021

Going back to the roots, enjoying the simple things. In the uncertain times – and 2020 is a winner in this category – designers and labels yearn for a more organic approach, one that opposes mindless abundance. In her resort 2021 collection – which is more of a capsule really – Molly Goddard is serving her all-time signature, tulle dresses, in a more everyday mode.  Molly’s clothes are as cheerful as ever, dresses and skirts made “in all the ways I can think of,” she told Vogue, with the smocking and ruffling techniques she developed as a student. The shirred polyester taffeta – this season in neon pink with burgundy velvet trims, or inky blue flounces – is “so comfortable to wear, because it just stretches with you,” she explained. “So you can sit down, lie about, do anything in it. I think that’s why people like it. Because you can wear these things in an everyday way, not just for parties.” True to her hands-on resourcefulness, the designer decided to keep things going during the height of the lockdown. “We all worked remotely, doing fittings on ourselves, which was quite funny.” She runs a tight and friendly business. “I didn’t furlough anyone. I thought it’s important to maintain our relationships with all the people who we rely on, the fabric suppliers and the local London factories who managed to keep ticking over, with people taking work home.” There’s knitwear, too, now –  shrink-pleated stretchy sweaters and wool cardigans made in England. She’s also spent her time developing accessories: ruched bags made from her signature fabrics, and solid-but-perky leopard-spot and emerald green creepers in collaboration with the British brand Underground. And how does the designer see the future? Who knows whether there will be a usual London fashion week schedule this September. But then, do creators like Molly need those? “Really, I never meant to get into that whole fashion week thing of having huge shows and all the nightmare that goes with it,” she says. “Honestly, I’d love to get back to what we did at the beginning, just being able to do something that feels spontaneous and fun.

Collage by Edward Kanarecki.

Your Inner Child. Molly Goddard AW20

Freeing your inner child through fashion began this season at Alessandro Michele’s Gucci menswear and recently has also appeared at one of my favourite labels in London – Molly Goddard. In lieu of a press release, Goddard sent out a throwback London street style photo as the explainer for her new collection. First published in Fruits, the cult Japanese magazine, back in 1992, the image features just the kind of cool-looking dad and daughter duo you’d expect find on bohemian Portobello Road: him in distressed denim-on-denim and a baker boy hat, his insanely cute sidekick dressed in a tiny ruffled skirt over jeans and a chunky knit sweater. “The little girl is me!” said Goddard backstage at the autumn-winter 2020 show. “I remember those times growing up in Notting Hill so fondly, and really wanting to get dressed up for the market and all the characters who lived there.” In this joyful line-up, you could trace the influence of her toddler self, starting with an exploding blue taffeta dress that was layered over a salmon pink cardigan and worn with chunky creepers, then topped off with a beanie hat that was topped with a giant bow (the accessory of the season is here!). Then, things got even better: Molly’s signature tulle dresses in crayon kept on growing in size, while her sense of layering made it all look somehow… wearable. Goddard showed menswear for the first time this season, largely inspired by her musician-turned-fashion-PR boyfriend Tom Shickle. “He always moans that there’s nothing for him to wear, so I made a suit,” said Goddard, laughing. The retro-leaning checkered tailoring she created had a nerdy sway about it, something you could imagine Jarvis Cocker might have worn in the 1990s. One of these Fair Isle cardigans, please!

Collage by Edward Kanarecki.