Molly Goddard
Apron Obsession
Simone Rocha SS16
Once, an apron used to be a must-have of every house-wife. Now, it’s a dress-like piece of clothing which storms the runways and look-books of fashion designers who blur the borders between utility dressing and ready-to-wear. From Miu Miu to Simone Rocha, the spring-summer 2016 runways were filled with organza sheaths and apron-like outerwear. For the upcoming autumn, Preen by Thornton Bergazzi gave us a set looks filled with voluminous, sheer skirts and dresses. Time for a new season clean up! Or at least, a fresh, Christmas eve outfit inspiration.
Miu Miu SS16
Molly Goddard SS16
Preen by Thornton Bergazzi Pre-Fall’16
Preen by Thornton Bergazzi Pre-Fall’16
Simone Rocha SS16
Miu Miu SS16
Childish Haphazard. Molly Goddard SS16
She left her M.A. course at Central Saint Martins, where she’d studied under the late professor Louise Wilson, a year early to focus on putting together the spring 2015 collection. Her hope was that it would help her get a job. While she always wanted to have her own label, she assumed she’d work for someone else first. However, her real dream came true. Molly Goddard is one of the most exciting and fresh talents from London due to her secret weapon – the super cute, sheer tulle dresses. Inspired by the frilly outfits her mother and grandmother made for her as a child, Goddard gets her ideas from old family photographs and children’s knitwear patterns, and visiting Portobello Market, Alfies Antiques and the Retro Clothing Exchange in Notting Hill Gate. Her spring-summer 2016 presentation had some naive, hand embroidered skirts, checked crop-tops and of course, the signature pink dress which looks great with denim trousers or with nothing under. The chaotic and childish haphazard of putting clothes together is also the thing that makes Molly’s label so… enchanting. “At that age, you don’t even care what you’re wearing—and that’s quite a nice thing,” she says. “You’re wearing a big dress, then you put on your mum’s shoes and then you put your favorite T-shirt on top. When my sister was born—she’s three years younger than me—I used to wear all her clothes. When I was three, or older, I was wearing these tiny little dresses with my entire bum slipping out the bottom. I was just obsessed.”












