Wherever you go in Trouville-Sur-Mer, there’s a view on the ocean (or you at least feel this fresh, iodine-filled breeze). So no there’s no wonder that the locals are truly connected to their surroundings. That’s reflected in the town’s boutiques, which mix this kind of surfer girl allure with the eternally timeless, quintessentially French style (when you come to Normandy, you will discover that in fact, all that Frenchness in fashion isn’t entirely a cliché – those women are born with this gorgeous style). Here are my favourite addresses in Trouville:

 

When you enter Chez Stef, you feel like in a wardrobe of a very chic party-goer, who lives near the beach. Stef, the owner of the boutique, sells well-curated, beautiful, artinasal goods from Ibiza (think Loewe x Paula’s Ibiza style), as well as her owns designs. I witnessed how Trouville women adore her kaftans and parachute dresses: they all got sold out within an hour. When in town, you’ve got to visit Stef!

11 rue de Paris 35

Boheme is where you get the French classics, which seem to be fantastically sun-drenched already there, in-store (loved all the mustard and rust colour palette). The store sells small,affordable Made-in-France-tag labels, as well as blankets, pillow, cotton bags and artisanal baskets. Love.

93 rue des Bains

La Quincaillerie d’Albertine feels like a cabinet des curiosités, where you can buy everything you see. From hand-made stationery (notebooks, postcards) to socks (got a crab-printed pair by Royalties), you won’t leave this place with empty hands.

78 rue des Bains

If you’re a fan of vintage, you can’t miss Violette Vintage. While vintage luxury fashion tends to get overpriced, here you will be surprised to find Louis Vuitton kints, Hermès silks and Yves Saint Laurent coats in very appealing prices. The store’s funky (yes, I used this word!) interior takes you to another decade.

12 rue Victor-Hugo

(Mum and Stef from Chez Stef)

All photos by Edward Kanarecki.