The Chloé girl is so back, baby. Chemena Kamali‘s pre-fall 2024 collection – a prelude to the runway line-up we’ve seen in the end of February – proves that the designer is confident about her vision of the Parisian maison. Kamali knows the history of the brand inside out, and worked there as a Chloé-obsessed junior designer in the noughties under Phoebe Philo’s creative direction, and then again under Clare Waight Keller. Nobody comprehends better than Kamali the spontaneous feeling of it-ness that belongs to the female-centric Chloé philosophy; a power recharged through so many generations since the house was founded in the 1950s by the Jewish-Egyptian emigré Gaby Aghion as a free-spirited ready-to-wear antidote to Parisian haute couture. “I really was thinking a lot about the Chloé wardrobe, what it should consist of, just, quite frankly, why do I want to wear it? What do I think is important to have in terms of essential pieces, things that go well with other silhouettes that you have at home already?” It’s the balance of carefree romance and pragmatism that’s run through the house since Karl Lagerfeld’s tenures in the ’70s, ’80s, and late ’90s; what Stella McCartney, Phoebe Philo, and Hannah McGibbon ignited in the aughts; and Kamali’s consciousness of what contemporary women need (she herself is a working mother). Customers will soon come across hot wardrobe staples at Chloé boutiues: a navy gabardine jacket with an elongated “Karl collar“, hanging next to a pair of white jeans with scalloped edges, and a soft navy blouse. Then, there’s an array of perfectly-cut trousers hang with slim cognac leather maxi coats, blazers, and caped “highwaywoman” gabardine trenches. Silk slip dresses elude with hyper-feminine energy, contrasting with utilitarian button-on capes on the raincoats. As for accessories, Kamali offers some of the chicest pieces in the brand’s recent history, instant best-sellers: the spacious “Camera” bag, classic wedges and timeless, suede over-the-knee boots.

Collage by Edward Kanarecki.
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