Men’s – Neo Archetypes. Salvatore Ferragamo AW20

The only thing I disliked about Salvatore Ferragamo’s autumn-winter 2020 for men was the ‘millenials’ talk – isn’t using this marketing term slightly outdated? Still, Paul Andrew’s collection was really good. The peculiar way young guys address masculine archetypes was apparently revealing for him. “Millennials break down archetypal references, mixing them into new categories that defy categorization,” Andrew said. He identified six different alpha-male paradigms of masculinity: the businessman, sailor, surfer, race car driver, soldier and biker. These served as canvas to create new masculine style species, mixed together into a freeform hybrid. “Once upon a time, men identified more clearly with these categories,” said Andrew. “If a surfer wanted to go to Wall Street, he surely didn’t know what to wear. Today you might be easily wearing surfer-style pants with a tailored jacket.” Maybe that’s a bit of an exaggeration. Still, he has a point. If you sum up a sailor & businessman archetype, what do you get? Answer: A perfectly tailored peacoat in the finest herringbone Scottish tweed. If you’d like to add a bit of your inner 1980s California surfer to the mix, you’ll wear a matching pair of oversized shorts over the trousers of an impeccably tailored pinstriped suit, a three-piece extravaganza fit for a new breed of businessman & ocean man. Or else, the soldier & surfer combo could result in a daring twist on the camouflage pattern, inspired by a Hawaiian shirt and reworked in military colors. Probably, less words would work even better for this inventive line-up.

Collage by Edward Kanarecki.

Summer Escape. Salvatore Ferragamo SS20

Presented in the beautiful grounds of Rotonda della Besana in Milan, Paul Andrew‘s spring-summer 2020 collection for Salvatore Ferragamo saw timelessly wearable pieces in tonal colour-block pastels, forest greens, piercing blues and burnt oranges. It was Andrew’s vision of a summer escape wardrobe, especially perfect for Italy. The best takeaways from the collection? Kirsten Owen wearing a hooded kaftan and Małgosia Bela appearing twice, in two different over-sized, masculine blazers. How to style them? Well, say bye to biking shorts (hated you anyway) and say hello to over-sized, belted pantalons.

Collage by Edward Kanarecki.

Men’s – Italian Goodness. Salvatore Ferragamo SS20

I’m still in absolute awe. Salvatore Ferragamo‘s spring-summer 2020 collection for men (and resort 2020 for women) was the best thing I’ve seen for a while in fashion. It was that good. No fashion show has ever been allowed in Florence’s Piazza della Signoria before. The view had to be really, really impressive, noting that the models walked in front of David. Plus, comparing to other shows we’ve seen this month, this one had a real sense behind the location: Florence is the company’s home. Now, fashion. Paul Andrew and Guillaume Meilland have already proved that they’re a good match for Ferragamo in their previous. But this one was their best. I fell in complete love with all the jumpsuits the designers sent down the runway – especially the one in deep purple, with a zipper and a belt at the waist. The perfect balance between utilitarian and Italian elegance. Something you would love to wear to your vineyard in Tuscany. I adored all the leather pants and shorts, too. The colour palette, mainly mint, lavender and ochre, was a dream. There’s beautiful tailoring as well as pajama pants. While using the so-called “rave” sunglasses sounds like trying too hard to impress the younger audience, here they looked properly cool. Just wow.

Collage by Edward Kanarecki.

Neat. Salvatore Ferragamo AW19

Paul Andrew and Guillaume Meilland are a good duo for Salvatore Ferragamo. The first does womenswear, the latter menswear, but their visions are well coordinated and balanced for a brand that’s all about Italian luxury goods. In their second season, consistence and neatness is the key. Andrew’s approach is “dressing toe to head”. It all began from a dig in the brand’s rich archives. A shoe from 1942 (a multicolored patchwork suede wedge) informed the collection’s kaleidoscopic palette and the patchwork motif that ran through it. It’s a nice fun fact, but it doesn’t really reflect in the clothes that are brilliant, just as they are. A pin-striped deconstructed dress; a butter-y nappa leather jacket in cobalt blue; a rustical, plaid blanket skirt; sleeveless knit worn over a masculine shirt… I see lots of delightful daywear here. The appearance of all the gorgeous, mature model veterans – Liya Kebede, Maggie Rizer, Kirsty Hume, Georgina Grenville – and their appearance in these clothes made another statement: Ferragamo’s wardrobe is a real wardrobe.

Collage by Edward Kanarecki.

Classics. Salvatore Ferragamo SS19

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It’s the second season at Salvatore Ferragamo for Paul Andrew (who does womenswear) and Guillaume Meilland (menswear), and it seems that the two are a perfect match for this Italian, heritage house that specialises in leather goods. The designers, who gracefully coordinate their roles in order to create a harmonious image of the brand, prove their integrity with this grown-up, well-considered line-up. From the casting (Stella Tennant opening the show, Carolyn Murphy closing) to the colour palette (neutrals, like sun-kissed beige and khaki, contrasted with bright turquoise or orange), it’s all about classics. There’s shirting; there’s gorgoeus outerwear; there’s evening wear that stuns with craftsmanship. Menswear is equally good – we’ve got absolute essentials like trench coats and elegant pants, all refined and kept in a loose fit. The footwear and bags (the stuff that Ferragamo sells the most) are as well refreshed. Somehow, after all these years, you want to enter the brand’s store and take hold of their goods. Paul and Guillaume, bravo!


Collage by Edward Kanarecki.