The Look – Salvatore Ferragamo Resort 2020

In these very uncertain times, it’s worth trying to slow down and relax… and who wouldn’t love to stay home while wearing this gorgeous, over-sized jumpsuit from Salvatore Ferragamo‘s resort 2020 collection? In keeping with the elegant, streamlined approach Paul Andrew has introduced at Ferragamo – he calls it “sartorialism with a casual edge” – the designer as well emphasizes a workwear-inspired silhouette. Perfect for home meditating, lazy yoga or even reading a book on the balcony, no?

Collage by Edward Kanarecki.

Men’s – Neo Archetypes. Salvatore Ferragamo AW20

The only thing I disliked about Salvatore Ferragamo’s autumn-winter 2020 for men was the ‘millenials’ talk – isn’t using this marketing term slightly outdated? Still, Paul Andrew’s collection was really good. The peculiar way young guys address masculine archetypes was apparently revealing for him. “Millennials break down archetypal references, mixing them into new categories that defy categorization,” Andrew said. He identified six different alpha-male paradigms of masculinity: the businessman, sailor, surfer, race car driver, soldier and biker. These served as canvas to create new masculine style species, mixed together into a freeform hybrid. “Once upon a time, men identified more clearly with these categories,” said Andrew. “If a surfer wanted to go to Wall Street, he surely didn’t know what to wear. Today you might be easily wearing surfer-style pants with a tailored jacket.” Maybe that’s a bit of an exaggeration. Still, he has a point. If you sum up a sailor & businessman archetype, what do you get? Answer: A perfectly tailored peacoat in the finest herringbone Scottish tweed. If you’d like to add a bit of your inner 1980s California surfer to the mix, you’ll wear a matching pair of oversized shorts over the trousers of an impeccably tailored pinstriped suit, a three-piece extravaganza fit for a new breed of businessman & ocean man. Or else, the soldier & surfer combo could result in a daring twist on the camouflage pattern, inspired by a Hawaiian shirt and reworked in military colors. Probably, less words would work even better for this inventive line-up.

Collage by Edward Kanarecki.

Summer Escape. Salvatore Ferragamo SS20

Presented in the beautiful grounds of Rotonda della Besana in Milan, Paul Andrew‘s spring-summer 2020 collection for Salvatore Ferragamo saw timelessly wearable pieces in tonal colour-block pastels, forest greens, piercing blues and burnt oranges. It was Andrew’s vision of a summer escape wardrobe, especially perfect for Italy. The best takeaways from the collection? Kirsten Owen wearing a hooded kaftan and Małgosia Bela appearing twice, in two different over-sized, masculine blazers. How to style them? Well, say bye to biking shorts (hated you anyway) and say hello to over-sized, belted pantalons.

Collage by Edward Kanarecki.

Men’s – Italian Goodness. Salvatore Ferragamo SS20

I’m still in absolute awe. Salvatore Ferragamo‘s spring-summer 2020 collection for men (and resort 2020 for women) was the best thing I’ve seen for a while in fashion. It was that good. No fashion show has ever been allowed in Florence’s Piazza della Signoria before. The view had to be really, really impressive, noting that the models walked in front of David. Plus, comparing to other shows we’ve seen this month, this one had a real sense behind the location: Florence is the company’s home. Now, fashion. Paul Andrew and Guillaume Meilland have already proved that they’re a good match for Ferragamo in their previous. But this one was their best. I fell in complete love with all the jumpsuits the designers sent down the runway – especially the one in deep purple, with a zipper and a belt at the waist. The perfect balance between utilitarian and Italian elegance. Something you would love to wear to your vineyard in Tuscany. I adored all the leather pants and shorts, too. The colour palette, mainly mint, lavender and ochre, was a dream. There’s beautiful tailoring as well as pajama pants. While using the so-called “rave” sunglasses sounds like trying too hard to impress the younger audience, here they looked properly cool. Just wow.

Collage by Edward Kanarecki.

Neat. Salvatore Ferragamo AW19

Paul Andrew and Guillaume Meilland are a good duo for Salvatore Ferragamo. The first does womenswear, the latter menswear, but their visions are well coordinated and balanced for a brand that’s all about Italian luxury goods. In their second season, consistence and neatness is the key. Andrew’s approach is “dressing toe to head”. It all began from a dig in the brand’s rich archives. A shoe from 1942 (a multicolored patchwork suede wedge) informed the collection’s kaleidoscopic palette and the patchwork motif that ran through it. It’s a nice fun fact, but it doesn’t really reflect in the clothes that are brilliant, just as they are. A pin-striped deconstructed dress; a butter-y nappa leather jacket in cobalt blue; a rustical, plaid blanket skirt; sleeveless knit worn over a masculine shirt… I see lots of delightful daywear here. The appearance of all the gorgeous, mature model veterans – Liya Kebede, Maggie Rizer, Kirsty Hume, Georgina Grenville – and their appearance in these clothes made another statement: Ferragamo’s wardrobe is a real wardrobe.

Collage by Edward Kanarecki.

Classics. Salvatore Ferragamo SS19

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It’s the second season at Salvatore Ferragamo for Paul Andrew (who does womenswear) and Guillaume Meilland (menswear), and it seems that the two are a perfect match for this Italian, heritage house that specialises in leather goods. The designers, who gracefully coordinate their roles in order to create a harmonious image of the brand, prove their integrity with this grown-up, well-considered line-up. From the casting (Stella Tennant opening the show, Carolyn Murphy closing) to the colour palette (neutrals, like sun-kissed beige and khaki, contrasted with bright turquoise or orange), it’s all about classics. There’s shirting; there’s gorgoeus outerwear; there’s evening wear that stuns with craftsmanship. Menswear is equally good – we’ve got absolute essentials like trench coats and elegant pants, all refined and kept in a loose fit. The footwear and bags (the stuff that Ferragamo sells the most) are as well refreshed. Somehow, after all these years, you want to enter the brand’s store and take hold of their goods. Paul and Guillaume, bravo!

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Collage by Edward Kanarecki.

Re-Invention. Salvatore Ferragamo Resort 2019

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It’s the second season of Salvatore Ferragamo‘s re-invention for Paul Andrew and Guillaume Meilland. The two designers managed to wipe off the dust of the Italian house already back in their brilliant debut collection. Now, the question is – will they thrive? And, will the client return to Ferragamo after the year of oblivion? Well, since Phoebe Philo exited Céline and the customer who wants that kind of luxury won’t stay for Hedi Slimane, they can turn to Andrew and Meilland (as well as to Lemaire and Hermes, but why not give a try to an Italian brand?). Knitwear is offered in the most high quality yarns, meanwhile shirting looks, well, like tailorship perfection. Archival prints were used for plissé silk, and the label’s signature Gancio motif was woven on canvas jacquard. Smart integrity between the past, and now. But, wait – the shoes! That’s Paul’s job mainly. Those burgundy boots in eel skin are gorgeous. “The shoes really dictate a lot at Ferragamo; here they have their own special voice” is how he summed up the footwear line. I think there’s bright future for Ferragamo with these guys.

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Collage by Edward Kanarecki.

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Restart. Salvatore Ferragamo AW18

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Actually, when was the last time you’ve heard from Salvatore Ferragamo? To me, as to most of the editors, insiders and potential customers, the Italian brand seemed to have lost its identity long, long time ago. What does Ferragamo stand for? Does it even matter today?

Fortunately, the brand didn’t end as another ‘Made in Italy’ label with airport stores, even though the verge was very near. Paul Andrew, whom you might know for his namesake footwear brand, and Guillaume Meilland (Ferragamo’s menswear designer) joined forces to create an impressively consistent, chic and, most importantly, covetable collection of autumn-winter essentials. Leather and silk foulards are Ferragamo’s biggest codes, that’s why the collection was filled with incredible suede coats, ostrich leather boots and dresses covered in archival prints. The tailoring, for both men and women, was powerful as well. Katharine Hepburn, a Ferragamo fan of the past, and her style influence were obvious – a crisp shirt, a blazer, a perfect pair of pants. It’s important that the designers develop the new Ferragamo by embracing the brand’s heritage. Even though some pieces, like the big poncho or belted maxi-dresses, felt very Phoebe Philo, that isn’t the collection’s drawback. Quite opposite – those who will not find themselves comfortable in the Hedi Slimane-era Céline should switch for Ferragamo (which you might have never expected!). Bravo!

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Collage by Edward Kanarecki.