Grunge is Back. Marc Jacobs Resort 2019

When Marc Jacobs presented his now iconic collection for Perry Ellis in 1993, he was rather close to being burned at the stake. Unapologetically grunge-isnpired, the collection went down with the leading critics and editors, except for Grace Goddington, who styled that equally (at the time) risky editorial for Vogue, visibly very obsessed with Jacobs’ bold move. Perry Ellis fired the designer right away, and became what it is today – a boring, apparel-focused brand for men. Quite unsurprisingly, the ‘true’ grunge world hated Jacobs for doing this collection, too, with Courtney Love and Curt Kobain reportedly burning the pile of clothing Marc designed with them in mind. But that’s history.

We’re in 2018, and Courtney Love’s daughter – Frances Bean Cobain – is one of the faces of Marc Jacobs, the brand. Even more ironic is the fact that Coco Gordon Moore, the daughter of Kim Gordon (aka grunge godmother) wears Jacobs’ newest collection called, wait for it: Redux Grunge. For resort 2019, the designer brings back 26 looks he designed for the controversial Grunge collection, now with his tag on them. The looks, shot by Juergen Teller (who used to be Marc’s long-time collaborator for years until 2014 – now might be back doing the ad campaigns!), are a testament to the brazenness and timelessness of the designer’s vision. They are as relevant today as they were revolutionary (or even infamous) 25 years ago. Well, that’s true – if not Jacobs, grunge would die with its subculture and never arrive to the mainstream. Crotchet cardigans, a midriff cutout knit dress as seen first on Kristen McMenamy (now on her daughter, Lily McMenamy), rainbow striped beanies, Dr. Martens boots, a cropped blazer baby Kate Moss would wear down the runway, chokers… well, it’s all pretty much identical. I can’t say it looks fresh – it isn’t the collection’s intention in the first place. But somehow, I like it, I like that free-spirited feeling being revived right now, at this moment. Still, it’s such a stark contrast to Jacobs’ saccharine and dramatic spring-summer 2019 collection… that you might really have problems with realising that one person can both do both, rough and sweet.

Collage by Edward Kanarecki, feauturing different visuals by Juergen Teller.

The New Revolutionaries

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Fashion is continuous in communicating on what’s happening in the world. Vivienne Westwood and Malcolm McLaren shaped the 70s punk scene in Great Britain, shaking up the aristocratic nation; Marc Jacobs took grunge into the world of high fashion at Perry Ellis in 1993. There was Raf Simons with studded, skinny pants for boys, and Hedi Slimane at Saint Laurent years later, reviving Yves’ (in)famous scandale spirit. All of those designers wanted to show rebellion, and made history. This season, the mood of rebellion was present, too, but introduced in a different way. If you want to look defiant, leave your mud-splattered boots behind.

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Marc Jacobs and Lucie de la Falaise, Perry Ellis era

Take Rei Kawabuko and her autumn-winter 2016 collection at Comme des Garçons – it was an ode to the 18th century, but not in the way you might have expected. The silhouettes were voluminous, while the textures clashed with contrasts. Instead of embroideries and embellishments, opulence played a different role. “The 18th century was a time of change and revolution,” Rei said. “This is how I imagine punks would look, if they had lived in this century.” Think about French aristocracy, and just remind yourself some Marie Antoinette’s pouf hair-style or Louis XIV’s obsession with heels. Ball-dresses, splendour of colours – this is how the Incroyables originated, putting a barrier between them, and others. Their looks shouted “I’m in the elite – you’re NOT”. In fact that was a kind of punk gesture, if you look at that from another perspective. Paradoxically, Kawakubo wasn’t mistaken – punks, different punks, already existed before Dame Vivienne. Living in their saccharine wardrobes and eating cupcakes while the poor starved was to an extend… radical.

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Comme des Garcons AW16

Good times changed for aristocracy, and the French revolution proves that. John Galliano‘s spring-summer 1993 collection was a modern-day interpretation, of how a Merveilleuse (female equivalent for Incroyable) could have looked before execution. Of course with grace! A sheer  dress which looked nearly like a piece of underwear; her hair of fleek. Decapitation had to be chic, and Galliano’s spectacular collection filled with tattered frock coats, dilapidated chiffon, and extravagantly puff-sleeved gowns was a controversial success.

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All of the above: John Galliano SS93

But coming back to 2016. Marc Jacobs‘ latest outing was all about full skirts and big dresses in polished leather. Platforms were there. Those ladies were like the bad queens and bad princesses from a fantasy, while their outfits were loud nods to monarchy looks. For Maison Margiela, Galliano devoted his haute couture collection once again to the Incroyables, presenting coats with exaggerated tails. But this time, the one-of-a-kind pieces were mixed with high-tech textiles and hand-made chantilly lace. John explained his artisanal season as a reflection of today’s world troubles. “I didn’t want to repeat what I did as a kid,” said Galliano. “But it has the rebellious attitude of youth.” Lastly, Dries Van Noten was inspired with Marchesa Casati’s avant-garde aura. She was, you’ve guessed well, an unconventional aristocrat, with her smokey eyes, layers of pearl necklaces and exotic furs. She looked different that all the other fancy dames from those times – and that’s why Dries felt appeal to her. An embodiment of punk? Yes.

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Marc Jacobs AW16

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Dries Van Noten AW16

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Dries Van Noten AW16

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Above: Maison Margiela Haute Couture AW16

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Perry Ellis Era

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The 90’s. Aah. The free spirit. And grunge. These are the keywords that really make me think about this amazing era of creativity, defiance and a kind of “I don’t give a F word” attitude. Perry Ellis from 1994 is the perfect example. It was the collection that got Marc Jacobs fired from this American fashion house, which is currently slowly dying and becoming a forgotten brand. It was the show, idea, that made his career. With Kurt Cobain and Courtney Love in the newspapers and their music dominating both the radio and MTV, a 29-year-old Jacobs sent flannel shirts, printed granny dresses, Dr. Martens and knitted beanies down the runway. “Grunge is ghastly,” Suzy Menkes declared later in her fashion show report, and Jacobs indeed lost his job, but this was one show that the critics and the Perry Ellis company definitely got wrong. In other words, to those who think Hedi Slimane at Saint Laurent is innovative – as you, he is not.

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Baby Naomi.

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Baby Kristen.

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Baby Kate.

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