Safe. Helmut Lang AW24

February 10, 2024 | Design & Culture by Ed

It’s visible that Peter Do had great intentions and is doing his best to revive Helmut Lang. But with his sophomore collection for the brand, the New York-based designer falls into the trap all his predecessors stepped into: digging into the archives too much. Helmut Lang, the person, never looked back, nor did his fashion. He was always looking forward to new solutions for building a wardrobe fit for modern-day women and men. So why do contemporary designers taking helm of the brand think its the best idea to operate solely on references to Lang’s past work? Except for the fact that this Do collection is heavily inspired with Lang’s spring-summer 2003 “Chinatown bag” print and bubble wrap jackets, I see no novelty here. Also, do we really need another New York brand doing proper outerwear and proper tailoring? This market is already way too over-saturated by brands like Proenza Schouler, Khaite, Marina Moscone, and ironically, Peter Do, the brand.

Collage by Edward Kanarecki.
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Contemporary. Helmut Lang Pre-Fall 2024

December 14, 2023 | Design & Culture by Ed

Peter Do’s second collection – pre-fall 2024 – for Helmut Lang proves that the designer might be really the right match for the brand. Helmut Lang, the label, has been struggling for years with finding it’s tune. No wonder why: it’s difficult to position a contemporary brand without its namesake founder at helm. Just look at what’s going on at Ann Demeulemeester. Do, however, always seemed to have a similar aesthetical sensitivity to Lang, and while his debut collection last September was bumpy, the newest collection offers a more developed glimpse at his vision for the New York-based brand. You can easily see these slinky, less-is-more clothes hanging on racks in stores and imagine customers being attracted to their essential cool. You can also see @brendahashtag wearing every single look. Worth mentioning are the paint-splattered pieces, an OG Helmut Lang specialty, all done by hand by an artist from LA. And the raw denim is cut with adaptable flap pockets, versatility being one of Do’s signatures. The tailoring, meanwhile, is made with an attention to detail that seems rare at these price points – see the inner waistband of the trousers for proof. Excess straps and oversize proportions might seem like too much at the first sight, but all the zippers you see have a function: the sleeves come off a leather biker jacket, and pants zip into shorts or go from straight-leg to flared. A two-in-one bomber puffer in black with white accents was another standout.

Collage by Edward Kanarecki.
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Paris. Peter Do SS24

September 27, 2023 | Design & Culture by Ed

New York’s Peter Do delivered a refined and strong collection for his Paris Fashion Week debut. This was a much-needed distance between his eponymous brand’s abilities and the designer’s stint at Helmut Lang – which had some very mixed reviews at the beginning of September. “I want to make grown-up clothes,” Do said backstage yesterday. To start, what that meant here was you didn’t see the silly short-shorts that were for instance all over the Milan runways. The designer cut his blazers into horizontal sections, placing a band of silk twill lining with subtle logo details between a top and bottom in summer-weight wool. Some jackets were tucked into pants with a similar treatment. If that’s a runway styling trick that may not make it in the real world, many other pieces have good odds, like the jackets cropped at the midriff and the blazer vests with exaggerated shoulders. Then there were great looking trousers. The most ambitious were the pairs with vertical slices down the front that revealed a bold lash of red underneath. On the softer side, a pair of halter dresses ad provocative sheer insets in front and elegant draped backs. The draping and twisting felt new for Do, an expansion of his vocabulary. Sprinkled in were pieces from his Banana Republic collaboration, due in stores on October 10. The khaki trench with a removable shearling collar and a two-in-one chunky ribbed sweater added a more easy-going vibe to the show. Just don’t call them casual. There’s nothing casual about Do’s drive.

Collage by Edward Kanarecki.
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Remixing The Codes. Helmut Lang SS24

September 10, 2023 | Design & Culture by Ed

Peter Do always had a Helmut Lang-like sensibility; I even hinted he could be a great choice for the brand exactly one year ago. Just like Lang did in the 1990s and early 2000s, Do creates at his eponymous label everyday uniforms for a hectic, urban life. He also has a similar take on minimalism, which he polished up under Phoebe Philo at Céline (who, by the way, often referenced Lang’s style-codes). Unexpectedly however, Do’s debut collection for the Fast Retailing-owned brand didn’t deliver. It was yet another remix of Helmut’s signatures, grit-free, nicely packed and smoothed up for a contemporary customer (who, if truly loves Helmut Lang, will simply buy the real deal on a resale platform). In Peter’s painfully straightforward spring-summer 2024, there were many references to the Austrian designer’s milestone moves. The yellow taxi cab print that appeared in many fabrications was a callback to Lang’s then-agenda setting move of advertising on the top of taxi cabs, a format once considered too pedestrian for high fashion by his designer peers. It eventually gave Do’s collaborator, the author Ocean Vuong, a theme for the poem that was printed on the concrete floor of the venue, calling back to the Jenny Holzer installation that was the centerpiece in the original Helmut Lang store at 80 Greene Street. There was also a take on Lang’s tailoring: the flat-front trousers, the androgynous, almost but not quite plain jackets, the crombie coats. The seat belt straps that criss cross the torso and pass through belt loops are straight out of the archive, a reference to the underground world of bondage clubs, but remove them and the suits will pass in the straight world. Helmut Lang’s style captured the essence of a specific time, it was an antidote for over-the-topness, a comfort-place for artists and people who were far-too-cool-for-fashion. Reviving the classics to death just makes no sense.