Parma’s Addresses

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Parma (about which I wrote a separate post here) is a place where you can buy both, a pair of linen pants tailored by a small Italian family brand, and a jet-set era Gucci bag. And, while shopping, make sure to meet and talk to the local sellers and shopkeepers, who truly adore fashion and truly live their chic, Italian style. But also, Parma has this secret (to tourists, at least!) spot where you can dine in front of a church as if you lived in a Fellini film. Scroll down to discover my favourite addresses in the city, that isn’t just ham and Parmesan cheese.

Gazzabuglio di Letyzia

A tiny boutique with first class vintage. Chanel tweeds, Louis Vuitton suitcases, Hérmes foulards, Gucci leathers. All curated by Letyzia, a gorgeous, Italian signora that seems to know every seem in every single piece she sells.

Borgo XX Marzo

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Soffio

This menswear store is heaven for tailoring devotees who don’t want to look too formal. Great shoes, pants, shirts… well, everything. Note the interior, that’s filled with Italian design gems. Second floor is in the making, so expect even more of Soffio’s selection in the upcoming months.

Borgo Giacomo Tommasini 3/D

Laura Nocco Gioielli

I think I’ve spent an hour at Laura Nocco’s Parma boutique. Especially, I took my time to thoroughly examine her latest ‘tribal’ collection, which consists of metal hoops, rings, necklaces and bracelets. Nocco sought for inspiration in books about masks coming from different parts of Africa and Mexico, and captured their mystical aura in those unique, wearable artworks. Other than her own works, this designer as well sells rare, vintage jewellery (like this gold-pleated hand brooch).

Str. Duomo 1

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Store 333

This place reminded me of Berlin’s Voo Store and Porto’s Early Made. From Henrik Vibskov’s playful apparel to the most comfortable sneakers I know, Veja, Store 333 is the go-to address of the locals who might from time to time take a rest from the ‘Made in Italy’ tag.

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O Luxury

Parma’s biggest luxury multibrand that has multiple stores located on one street (each with different character, from the ‘hype’ one to ‘rich Italian woman’ one). Here you will find Gucci, Attico, J.W. Anderson, Vetemets and even Rick Owens for Birkenstocks.

Via Nazario Sauro

Croce di Malta

That’s my favourite restaurant in the entire Parma – it’s the one located in front of an old, no longer attended church. The food is simple, but so, so good. And that evening mood when you sit outside is unforgettable.

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Galleria Borgobello di Peppe Jervolino

Again, vintage – but more focused on jewellery and furniture. Peppe Jervolino’s vast selection of camelias, pearls, pendants, charms and pretty much every type of jewellery is impressive. It’s quite funny to see how today’s Valentino and Marni simply hit the vintage stores to find some inspo for their new season jewellery…

Via Repubblica 92B

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So, those are my favourites if speaking of Parma. Few more addresses are as well here.

All photos by Edward Kanarecki.

Parma, Love You.

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Although prosperous cities in the Northern part of Italy are nothing of a surprise, there’s probably no other place like Parma that’s so devoted to the pleasures of life. Well, no wonder why – it’s the city of ham (yes, that Parma ham!) and Parmesan cheese. There’s no possible way that anyone can feel sad in here, in the heaven of Italian cuisine.

This refined city has lots of chic caffes and elegant restaurants, not speaking of the very well curated boutiques and vintage stores (filled with 70s Pucci, for example). The historic city centre isn’t too big, and you can virtually grasp it in one day. Start from Piazza del Duomo, where the cathedral from 11th century is located. Take a moment to look at all those impressive frescoes, painted by Correggio back in the past. Just a few metres from the cathedral there’s also the equally precious baptistery, fully built from orange-y marble brought straight from Verona. After you finish admiring the piazza, go straight to Palazzo dell Pilotta (unless you stop for a heaven ice coffee or some local pastry on the way…). The colossal building holds three institutions: the library, the archeological museum and the Teatro Farnese. All of them are worth seeing, but to be honest, the last one is the most astounding experience. It’s a theatre constructed totally out of wood, from 1617. Even though it’s no longer in use, a walk around the incredibly looking stage and auditorium feels as great as seeing a delightful spectacle. Note the fantastically opulent molding and ornaments… I didn’t expect Parma to be that truly gorgeous. It’s a must-see if you ask me, but also, a smart place to stay for a few nights so that you can easily drive to other places in the vicinity.

P.s. I will post my favourite addresses in Parma soon, but in the meantime – did you see the newly updated ‘Places’ page?

All photos by Edward Kanarecki.