In her last solo “show”, before Raf Simons enters the role of co-creative designer in the September collection (I really, really, really can’t wait for this match to finally happen!), Miuccia Prada delivered a collection that was absolutely 100% Prada vocabulary. “As times become increasingly complex, clothes become straightforward, unostentatious, machines for living and tools for action and activity.” So said the press notes for The Show That Never Happened, which was a digitally delivered group installation of five Prada-facing films by Willy Vanderperre, Juergen Teller, Joanna Piotrowska, Martine Syms, and Terence Nance. They were all made at the Fondazione Prada, the company’s museum of contemporary art collection and the place of all Prada events. The film – which ran consecutively with the addition of a quick final walk at the end before Mrs. Prada’s usual fleeting, half-lateral bow – came to 11 minutes, the ideal duration of a live fashion show. The collection was all about pure elegance, simplicity and a sort of detox from fashion noise. Many looks were identical to Miuccia’s autumn-winter 1995 show, which forever became the image of 90s Prada. Architectural, 1950s silhouettes mixed with a touch of feminine cliché (of course, done in Prada’s ugly chic manner) for resort, and smart, business ready tailoring with a touch of nylon for men’s summer – ta-da, a collection that really got me obsessed in the last few weeks of digital presentations. The press release continued with more food for thought chez Miuccia: “I think that our job as fashion designers is to create clothes for people, that is the honesty of it. That is really the value of our job – to create beautiful, intelligent clothes. This season, we focused on that idea: It is about clothes, about giving value to pieces. The clothes are simple, but with the concept of simplicity as an antidote to useless complication. This is a moment that requires some seriousness, a moment to think and to reflect on things. What do we do, what is fashion for, what are we here for? What can fashion contribute to a community?” As Prada and her peers (plus Raf Simons, of course!) work to anticipate how change alters the specifications of taste and clothes it will be fascinating to watch the architecture of fashion change too.
Collage by Edward Kanarecki.
I’m always obsessed with a Prada collection. Sometimes, I’m completely absorbed in her take on bourgeoisie and conservative dressing. Another time, I drift away in her more surreal styles. But lately, Miuccia Prada‘s spring-summer 2005 keeps popping over and over again in my mind. It’s like a scent of summer holidays, which are the perfect balance of heavenly relax and active experience of discovering. Back in the day, Miuccia acknowledged that this collection was a leap from her more demanding line-ups. “A vague idea of birds; birds of vanity, like peacocks, parrots, and swans,” was a starting point in her restless search for change, she explained. “I also wanted to move toward something more young and sporty, tall and narrow.” To bring the audience into her new reality, Prada stripped her familiar clean, boxed-in stage set down to the bare industrial walls, then projected Rem Koolhaas’ mind-scrambling collage of live news images onto them. It was a lot to take in before the show even started – but that, one suspects, was exactly Prada’s intention with the clothes, as well. There was so much going on. A rhapsody of colour, an excess of textures. But also, a different silhouette (short hemlines, worn mostly with flat sandals), a return to one of her favorite palettes (brown-ochre-rust), and as always, lots of artful eccentricity, like peacock feathers (I saw this dress at Didier Ludot vintage store in Paris and its magnificent) and knitted flowerpot hats. There was also a Jamaican dance hall vibe, with reggae on the sound system, Rasta stripes in the knitwear, and Caribbean crochet in the raffia hats and cardigan coats. And, oh, please note how relevant it is! That’s the power of Prada.
P.s. Happy Birthday, Miuccia!
Collage by Edward Kanarecki.