Obsessed: Prada AW24 Menswear

Some of Miuccia Prada and Raf Simons‘ ideas might not resonate immediately when seen on the runway. But six months later, the moment they arrive to the stores, these concepts become more approachable – and turn into obsessions. A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. But when you put Prada‘s autumn-winter 2024 venue aside, you see great, great menswear – and accessories, like the wool caps in the most striking shades of green, yellow and red. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” The Prada twist was about touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This is a Prada outing that offers safeness and quintessence, clothes-wise.

Collage by Edward Kanarecki.
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Men’s – Youthful Optimism. Prada SS25

After a couple of seasons dedicated to tackling problems of our contemporary times, Miuccia Prada and Raf Simons maybe aren’t in an entirely optimistic mood, but they are hopeful for the future – and the young generation. The spring-summer 2025 menswear Prada collection was dedicated to the feeling of “just going” with your guts when you’re young and not overthinking it too much. That was reflected in the seemingly pre-loved clothes, crumpled and creased, mismatched and cropped as if a couple of sizes too small. Simons explained: “There are elements that are female, masculine, coming from mom, dad, grandad, grandmother. Maybe things from your memories… and fantasy!”, interjected Prada. Although the designers didn’t want their new season effects look too constricted or contrived, it a bit was the case with the Lego-colored boiler suits (Simons just can’t help but return to them. Maybe he will get it right one day?). But there were also pieces in this collection that truly feel investment-worthy: pony-hair black coat with short sleeves, tops illustrated with graphic artworks by Bernard Buffet, cool wind-jackets in rave tones, slinky cardigans. The first look’s blonde-haired model who opened the door of the show venue’s toy-ish, white house wore a very Milan-coded outfit: a thin, v-neck navy sweater, sartorially-elegant grey pants with pleats and a pair of vintage-y sneakers. How Prada!

Need a Prada wardrobe fix?

ED’s SELECTION:


Men’s Saffiano Leather Logo Triangle Crossbody Bag



Men’s Denim Trucker Jacket



Men’s Silk Bermuda Shorts



Men’s Silk-Cotton Sweater



Men’s Show Nylon Bomber Jacket



Men’s Gingham Poplin Sport Shirt

Collage by Edward Kanarecki.
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NET-A-PORTER Limited